OTT CMS Mastery: Guide for Content Creators in 2023

The best white label OTT solution offers quick customization for a personalized streaming experience.

By Samuel Moore

October 19th, 2023

Powepack OTT CMS

What is OTT CMS?

OTT CMS stands for Over-the-Top Content Management System. It's a software platform used to manage and deliver content for Over-the-Top (OTT) media services. OTT refers to the delivery of video, audio, and other media content over the internet, sidestepping the traditional cable or satellite television providers.

An OTT CMS enables content creators and providers to upload, organize, and distribute their media content across various devices such as smart TVs, smartphones, tablets, and streaming devices. It helps to streamline the content management process, ensuring that the right content reaches the right audience at the right time.

With an OTT CMS, you can schedule content, manage user subscriptions, analyze viewership data, customize the viewing experience, and much more. It empowers content creators to have control over their media distribution and monetization strategies. 

With the emergence of cutting-edge technologies, the use of OTT apps for streaming has become the dominant method of consuming video content. The most enticing aspect of OTT streaming is that it grants viewers the freedom to choose what they want to watch. This article serves as a comprehensive guide for creating a top-tier OTT app, especially if you aspire to achieve success in the realm of streaming apps.

The convenience of enjoying one's favorite content at competitive prices is the primary driving force behind the surging popularity and demand for OTT apps on the internet.

How Does CMS Work?

A Content Management System (CMS) provides a user-friendly interface for managing, storing, and organizing digital content. It separates content creation from presentation, allowing users to input content that's then automatically integrated into a predefined design template. Users access the CMS through a dashboard to edit or add content. This content is stored in a database and, when requested by website visitors, is retrieved and displayed in the appropriate format on the website.

Vodlix CMS comes with numerous features which include:

1. Content Management

It consists of a media library where you can store, organize, and manage video files, images, and other media assets. It also manages your metadata with which you can add, edit, or remove metadata related to the content, making it easier for users to search and categorize content.

Not only this, it also offers scheduling or publishing your content with ease, potentially to multiple platforms or channels along with automated content distribution to different channels, platforms, or regions automatically.

2. User Management:

Vodlix offers user roles/levels which lets you create and manage detailed user profiles and set permissions based on those roles, controlling what each user can upload, view or edit.

It ensures only authorized users can access the system, possibly integrating with third-party authentication providers.

3. Analytics and Statistics:

Vodlix detailed analytics help you track the number of viewers, play rates, average watch times, and other key performance indicators. It also determines which videos or content pieces are most engaging or where viewers drop off.

Besides this, Geographic Distribution helps you understand where your viewers are located and which devices (mobile, desktop, etc.) or platforms (iOS, Android, Web) your content is being consumed on. You can also allow users to rate or provide feedback on content, and analyze this data for insights. Try Vodlix CMS now!

Video Content Management System

Video Content Management refers to the process and technologies used to handle the collection, organization, and delivery of video files and related metadata. Through a Video Content Management System (VCMS), users can store video files, attach metadata for easy searching, convert videos into different formats, distribute content to various platforms, stream content over the internet, implement security measures, and analyze viewer engagement and performance metrics. It's beneficial for businesses, educational institutions, and other organizations that utilize video content for various purposes.

Finding the right app's technology stack

When embarking on the journey of OTT (Over-The-Top) app development, one of the initial and crucial steps is to define the technological stack that will underpin your application. This technological stack encompasses a range of key components and decisions that will shape how your app functions and delivers content to users. Here are some key aspects to consider:

1. Server Selection:

The choice of servers is fundamental. It involves selecting the infrastructure that will host and serve your content to users. The server infrastructure should be robust and capable of handling the expected load and traffic. This decision also involves considerations of scalability and redundancy to ensure uninterrupted service.

2. Streaming Protocol:

Selecting the appropriate streaming protocol is pivotal for delivering video content smoothly. Different protocols, such as HTTP Live Streaming (HLS) or Dynamic Adaptive Streaming over HTTP (DASH), offer various advantages and compatibility with different devices. The choice depends on the target audience and the devices they use.

3. Security Mechanisms

Security is paramount, especially when dealing with sensitive user data and paid content. Implementing encryption, content protection, user authentication, and secure data transmission are vital aspects of the security mechanism. Choosing the right security measures ensures that your users' data and your content remain protected from unauthorized access and piracy.

4. Content Delivery Network (CDN)

Deciding on a CDN strategy is crucial for optimizing content delivery. CDNs help distribute content efficiently to users across different geographical locations, reducing latency and ensuring a seamless viewing experience. Selecting the right CDN provider and configuring it properly can significantly enhance app performance.

Vodlix uses global CDN for efficiently distributing encoded data.

5. Quality of Experience (QoE)

Consideration for QoE is essential. This involves optimizing video quality, buffering, and adaptive bitrate streaming to ensure that users have a pleasant and uninterrupted viewing experience, regardless of their network conditions.

6. Cost-Efficiency

Balancing technology choices with cost considerations is vital. An experienced OTT app development service can help you make informed decisions to get the most value from your investment while maintaining high-quality service.

The cost of creating your OTT platform

The cost of creating your own video streaming platform depends on factors such as app complexity, desired features, platforms, content delivery, design, security, testing, maintenance, legal considerations, and marketing efforts. These factors collectively influence the overall development cost.

Monetization models/Business Strategies

A well-thought-out monetization strategy is pivotal for the success of your OTT (Over-The-Top) app. To maximize results, there are several techniques you can consider. Two primary revenue streams for most OTT services are premium subscription schemes and branding. Here's a more detailed breakdown:

1. Premium Subscription Models

This approach involves offering different subscription tiers to users, each with varying levels of access and benefits. Common subscription models include:

Users pay a regular subscription fee (monthly or annually) to access a library of content. They can stream as much as they want during their subscription period.

Users make one-time payments to rent or purchase specific content. This model is often used for new movie releases or premium content.

Users access content for free but view ads during streaming. Ad revenue serves as the primary source of income.

2. Branding and Advertising

Monetization can also come from branding partnerships and advertising. Partnering with advertisers or content creators to produce branded content or sponsorships can generate revenue. This may involve creating exclusive branded shows or integrating product placements within content.

3. Live Events

Offering access to live events, sports matches, concerts, or pay-per-view content can be another lucrative monetization method. Users pay for one-time access to these special events.

4. Hybrid Models

Combining multiple monetization methods, such as subscription and advertising, can provide flexibility and adaptability to changing market dynamics.

Some key features for your OTT app and additional insights:

1. Registration and Login

User registration and login are the foundational elements of your OTT app. They provide a personalized experience for users, allowing them to create profiles, set preferences, and access content seamlessly. Profiles enable users to manage their viewing history, preferences, and even multiple user profiles for family sharing.

2. Built-in Video Player

An integrated video player is the heart of any streaming platform. It empowers viewers with control over their viewing experience, including streaming quality, screen resolution, volume adjustment, and playback speed. Ensure compatibility with various devices and operating systems for a broad user reach.

3. Variety of Payment Gateways:

Multiple payment gateway options make it convenient for users to subscribe to your service. Offer choices such as credit/debit cards, digital wallets, and even mobile payment solutions. Implementing auto-renewal simplifies the subscription renewal process, encouraging long-term customer retention.

4. Content Search and My List

The My List feature enhances user engagement by allowing them to curate a list of favorite shows and movies for future viewing. A robust content search functionality with filters and suggestions helps users discover content quickly, improving user satisfaction.

5. Offline Downloads

Offline downloads are essential for users who face connectivity issues or travel frequently. It ensures uninterrupted viewing by enabling users to download content for offline viewing. This feature can significantly enhance the user experience, especially in regions with unreliable internet access.

6. Market Trends

You've correctly highlighted the booming OTT market, accelerated further by the pandemic. This presents a significant opportunity for new entrants to capture a share of the growing revenue. User-friendly subscription plans and ad revenues are viable monetization options, and staying updated with evolving market trends is crucial.

Incorporating these fundamental features into your OTT app lays the foundation for a successful streaming platform. Additionally, staying attuned to market trends and partnering with an experienced development company can position your app for growth and success in the dynamic OTT industry.

Try Vodlix if you’re looking for a top-tier OTT Application Development Company. With over 15 years of expertise in web app development, we provide exclusive OTT app development services in the world. Sign-up for a 14-day free trial now!