# White Label Streaming Platform: Buyer's Checklist

**Source:** https://vodlix.com/blog/white-label-streaming-platform  
**Summary:** What a white label streaming platform includes, what to check before signing (devices, DRM, revenue share), and Vodlix's own numbers, dated October 2026.  
**Published:** 2026-10-13  
**Publisher:** Vodlix

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## Key takeaways

A white label streaming platform rents you a vendor's existing OTT technology, web, mobile, TV apps, billing and DRM, running under your own brand, and the plan you pick decides which devices, monetisation models and migration support you actually get.

- Device coverage varies by plan, not just by vendor: Vodlix adds Android TV and Fire TV on Business, then Apple TV, Roku, LG and Samsung on Enterprise.
- Vodlix charges a flat monthly fee with 0% revenue share and no per-subscriber fee on every plan from Launch to Enterprise; only Pay as You Grow is metered, from a $29.70/month minimum.
- Multi-DRM (Widevine + FairPlay) ships on Business, Professional and Enterprise; AES-128 encryption is included on Launch, Grow, Business, Professional, Scale and Enterprise.
- The web platform is live within seconds of signing up; apps wait only on Apple, Google and Roku's own store review, typically one to three weeks.
- Free concierge migration, a specialist moving your videos, metadata and subscribers, is included on Grow, Business, Professional, Scale and Enterprise, but not on Launch.

A white label streaming platform is a vendor's existing OTT technology, web player, mobile apps, TV apps, billing, delivery, running under your brand instead of theirs, so you launch a branded streaming service without building the infrastructure yourself. That's the short answer. The long answer is that what you're renting matters as much as whose logo is on it: device coverage, DRM, monetisation and how the vendor gets paid all vary by plan, and most vendor pages describe these in adjectives ("robust," "flexible") instead of numbers. This guide gives you the actual checklist, with Vodlix's own numbers filled in as of October 2026, so you can run it against any vendor's page, including ours.

## What Does "White Label" Mean for a Streaming Platform? {#what-does-white-label-mean-for-a-streaming-platform}

White label means the technology, hosting, encoding, apps, billing, belongs to the vendor, but every screen a viewer sees carries your brand: your name, your logo, your domain, your app icon in the App Store and Play Store. You don't own the codebase; you own the audience, the content and, depending on the contract, the revenue.

A white label OTT platform differs from a plain video-hosting tool because it ships the full stack a streaming business needs, a branded website, native iOS and Android apps, TV apps, a content manager and billing, rather than just a player you embed in a page you build. Vodlix's [white-label features page](https://vodlix.com/features/white-label) lists exactly what the branding covers: your logo, your colours, your domain and your own app store listing, not a "powered by" badge in the corner.

## What a White Label Streaming Platform Actually Includes {#what-a-white-label-streaming-platform-actually-includes}

At minimum you're renting four things: delivery (encoding, storage, bandwidth, a web and/or app player), monetisation (how viewers pay), an admin to manage content and viewers, and support for the apps themselves, getting listed in each store and keeping the apps updated. Anything short of all four is a partial platform, and it's worth knowing which part before you sign.

The full breakdown of what sits inside each layer, admin tools, encoding limits, CRM, is on Vodlix's [features page](https://vodlix.com/features). Whether you're building a service from scratch or deciding to [build a white label streaming platform](https://vodlix.com/blog/white-label) versus renting one outright, the four layers above are what to price against each other, not the marketing copy around them.

## The Checklist: What to Ask Any Vendor Before You Sign {#the-checklist-what-to-ask-any-vendor-before-you-sign}

Use this table on any vendor's pricing page, dated the day you read it. Six questions, with Vodlix's own answers as of October 2026 as a worked example of how specific the answer should be.

| **Checklist item** | **Ask this** | **Vodlix's answer (Oct 2026)** |
| --- | --- | --- |
| Device coverage | Which exact platforms, and which plan unlocks them? | Web + iOS + Android on every paid plan; Android TV + Fire TV from Business; Apple TV + Roku + LG/Samsung (on agreed terms) on Enterprise only |
| DRM | Is multi-DRM included, or a paid add-on, and on which plans? | Multi-DRM (Widevine + FairPlay) on Business, Professional and Enterprise, subject to T&Cs; AES-128 encryption on Launch, Grow, Business, Professional, Scale and Enterprise |
| Monetisation | Can I run subscription, rental and ads on one plan? | SVOD + TVOD/PPV + AVOD together from Launch upward; Pay as You Grow is SVOD-only |
| Revenue model | Flat fee, revenue share or per-subscriber, what's the number? | 0% revenue share, no per-subscriber fee, on Launch, Grow, Business, Professional, Scale and Enterprise; Pay as You Grow is metered, $29.70/month minimum after grace periods |
| Time to launch | What's live the day I sign, and what waits on someone else? | Web platform ready to upload/publish within seconds of registering; apps wait only on Apple, Google and Roku's own store review, typically 1-3 weeks |
| Migration | Who moves my existing catalogue and subscribers, and is it free? | Free concierge migration on Grow, Business, Professional, Scale and Enterprise (not Launch); a dedicated specialist imports videos, metadata and subscribers |

## Device Coverage: Web, Mobile, Roku, Fire TV, Apple TV, Android TV {#device-coverage-web-mobile-roku-fire-tv-apple-tv-android-tv}

Most white label vendors advertise "all platforms" and mean web and mobile; native TV apps for Roku, Fire TV, Apple TV and Android TV usually sit on a higher tier, and LG and Samsung apps are rarer still. Ask which plan unlocks which device, not just whether the device exists somewhere in the vendor's catalogue.

Vodlix delivers to the web, iOS, Android, Android TV, Fire TV, Apple TV, Roku, LG webOS and Samsung Tizen, with Chromecast and AirPlay casting on top. In practice, Android TV and Fire TV apps are available from the Business plan; Apple TV, Roku, and LG and Samsung apps (the last two on agreed terms, since store approval time there is LG's and Samsung's, not Vodlix's) are Enterprise-only. The full device matrix per plan is on the [platforms page](https://vodlix.com/platforms).

## DRM and Content Protection: What "Secure" Should Mean {#drm-and-content-protection-what-secure-should-mean}

DRM (Widevine for Android and Chrome, FairPlay for Apple, PlayReady for Windows) stops a subscriber's stream from being ripped and resold. Ask whether multi-DRM is included or a paid add-on, and on which plans, a platform offering AES-128 encryption alone is a weaker content-protection claim than one shipping studio-grade multi-DRM.

On Vodlix, multi-DRM (Widevine + FairPlay) is included on Business, Professional and Enterprise, subject to the plan's terms and conditions. AES-128 encryption, the baseline protection, is included on the Launch, Grow, Business, Professional, Scale and Enterprise plans.

## Monetisation: SVOD, AVOD, TVOD and Mixing Them {#monetisation-svod-avod-tvod-and-mixing-them}

SVOD (subscription), TVOD (pay-per-title rental or purchase) and AVOD (ad-funded) are the three standard models for a video streaming platform, and the real question isn't whether a vendor supports them, most do, but whether you can run more than one on the same plan without an upgrade.

On Vodlix, SVOD, TVOD/PPV and AVOD run together from the Launch plan upward: Launch itself includes SVOD/TVOD/AVOD at HD 1080p, alongside 2 admin users, 100 GB of storage, 500 GB of bandwidth and 2,000 emails a month. The entry-level Pay as You Grow plan is the exception: it's SVOD-only, with no AVOD, TVOD or FAST channels, by design.

## Revenue Share vs Flat Fee vs Per-Subscriber: Read the Model, Not the Headline Price {#revenue-share-vs-flat-fee-vs-per-subscriber-read-the-model-not-the-headline}

There are three ways a white label streaming service charges: a flat monthly fee regardless of what you earn; a revenue share, where the vendor keeps a percentage of every sale; or a per-subscriber fee that scales with your audience. None of the three is wrong on its own, but vendor pages rarely state their own number plainly, ask for it in writing before you compare prices.

Vodlix takes 0% of your revenue: you keep 100% of your subscriptions, rentals and ad revenue, and that 0% revenue share holds across Launch, Grow, Business, Professional, Scale and Enterprise, with no per-subscriber fee on any of them. The one plan priced differently is Pay as You Grow, which is metered per subscriber: it starts at $0 with no minimum for the first three billing periods, then settles at a $29.70/month minimum once the grace periods end (30 subscribers × the per-subscriber rate) before you'd typically move up to Launch. Current numbers for every plan are on the [pricing page](https://vodlix.com/pricing).

## How Fast Can You Actually Launch? {#how-fast-can-you-actually-launch}

"Time to launch" on a vendor's page usually means the web dashboard going live, not the apps. The web side can be ready in minutes; the apps depend on someone else's review queue, and that part is the same length no matter which vendor you pick.

On Vodlix, registering gets your web platform ready to upload, publish and start earning within seconds. Mobile and TV apps are built automatically; the only wait is app store review by Apple, Google and Roku, which typically takes one to three weeks. If you contact sales with questions first, Vodlix's team replies to enquiries within one business day.

## Migration: What Happens to Your Existing Catalogue and Subscribers? {#migration-what-happens-to-your-existing-catalogue-and-subscribers}

If you're moving from another platform, or from a DIY build, ask who does the migration work and whether it's free. "Self-service import" and "white-glove migration" are very different amounts of work hidden behind the same word.

Vodlix includes free concierge migration on Grow, Business, Professional, Scale and Enterprise, it's not included on Launch. When you move to Vodlix, a dedicated specialist imports your videos, metadata and subscribers and sets up your branding and apps for you, rather than handing you an import spreadsheet. Details on what the migration team covers are on the [services page](https://vodlix.com/services).

## How Much Does a White Label Streaming Platform Cost? {#how-much-does-a-white-label-streaming-platform-cost}

Cost is the wrong first question; the revenue model is. A platform that's cheap or "free" per month but takes 20-30% of every sale can cost more at scale than a flat monthly fee with 0% revenue share. Ask any vendor for both numbers, the monthly fee and the revenue-share percentage, in writing, not just the one that's easier to advertise.

Vodlix's white label streaming platform pricing is a flat monthly fee with 0% revenue share and no per-subscriber fee across Launch, Grow, Business, Professional, Scale and Enterprise; the only metered option is Pay as You Grow, from $0 to start up to a $29.70/month minimum. Current figures for every plan, by month, are on the [pricing page](https://vodlix.com/pricing), dated for the month you check it, prices here are as of October 2026.

## A Short, Honest Shortlist {#a-short-honest-shortlist}

If you're comparing vendors, names like Muvi, Dacast, Uscreen, Castr, Cinesend and Tunedglobal will come up alongside Vodlix. The useful move isn't to read a feature list on any of their homepages, it's to run the six-row checklist above against each one's own pricing page, on the date you read it, and write down the actual number each vendor states for revenue share, per-subscriber fee and which plan unlocks which TV app. A deeper comparison of where Vodlix sits on speed and device coverage specifically is in [this breakdown](https://vodlix.com/blog/which-is-the-fastest-and-best-white-label-ott-solution); the fuller feature-by-feature view of white labeling itself is in the [white-label guide](https://vodlix.com/blog/white-label).

## Run the Checklist, Then Talk to Someone {#run-the-checklist-then-talk-to-someone}

Print or copy the six-row table above and fill it in for every vendor you're considering, Vodlix included, the specific numbers, not the adjectives, are what you'll actually be contracted to. Once you've shortlisted two or three, the fastest way to confirm device coverage and migration scope for your own catalogue is to [book a demo](https://vodlix.com/demo) and ask the checklist questions directly.

**Q: What does it mean to white label a platform?**

It means a vendor's existing technology runs under your brand instead of theirs: your logo, your name, your domain and your app icon, while the vendor keeps running the hosting, encoding and updates behind it. You don't build or maintain the software; you rent it and brand it as your own product.

**Q: What is white label software?**

White label software is any product built by one company and sold, under contract, to be rebranded and resold or operated under another company's name. The buyer's customers never see the original maker's branding, only the result, such as a streaming app carrying your logo, is visible to them.

**Q: Can I start my own streaming service?**

Yes. The two common routes are building the delivery, apps and billing yourself, or renting a white label streaming platform and launching under your own brand for a flat monthly fee. The rented route needs a content catalogue and a monetisation plan, subscription, rental or ads, rather than a development team.

**Q: Is white labeling illegal?**

No. White labeling is a standard, legal commercial arrangement: a contract where one company brands and sells another company's product as its own, used across software, streaming, retail and manufacturing. What matters legally is the content you stream, you still need the rights to every title, regardless of who built the platform underneath it.

**Q: How much does it cost to do streaming?**

Cost depends on the model more than the sticker price: a flat monthly fee, a percentage revenue share, or a per-subscriber fee that scales with your audience. Vodlix charges a flat fee with 0% revenue share on its Launch through Enterprise plans, with current figures on its pricing page; ask any vendor for both the monthly number and the revenue-share percentage before comparing.

**Q: What's the difference between white label and SaaS?**

Plain SaaS is software you use but it's visibly the vendor's brand, a dashboard that still says "powered by" the maker. White label SaaS is the same rented technology, but the vendor's brand is removed and replaced with yours throughout: the website, the apps and the app store listings all carry your name.

**Q: Does a white label streaming platform include DRM?**

Not always, and not on every plan even from the same vendor. Ask specifically whether multi-DRM (Widevine for Android, FairPlay for Apple) is included or an add-on, and which plan tier unlocks it, a platform offering only basic AES-128 encryption is a weaker content-protection claim than one with full multi-DRM.

**Q: How long does it take to launch a white label streaming platform?**

The web platform itself can be ready to upload and publish within minutes of signing up. Native mobile and TV apps take longer because they depend on a third party's review queue. Apple, Google and Roku's own app-store reviews typically run one to three weeks, regardless of which vendor you use.