# Android TV App for Your Streaming Platform | White Label | Vodlix **Source:** https://vodlix.com/features/android-tv-app **Summary:** Launch a native Android TV app under your own brand. Built for the remote, sharing one catalogue and subscriber base with your web, mobile and other TV apps. **Publisher:** Vodlix --- Stream shows & movies on the go with our Android TV App. Enjoy seamless viewing with no buffering or lag. - **Feature Plan:** 2 - tv-app ## Your Streaming Service on Android TV Android TV sits inside more television sets than any other smart TV system, which makes it the cheapest room in the house to reach. Vodlix gives you a native app for it, carrying your brand and your catalogue, built for a remote rather than shrunk down from a website. ### The Living Room Is Where Watch Time Lives People sample a service on a phone and commit to it on a television. Sessions on the big screen run several times longer than anywhere else, and the moment somebody installs your app on the set in the lounge you stop competing for attention with everything else on their handset. Android TV is the widest way into that room, because it ships inside sets from Sony, TCL, Philips and Hisense as well as on streaming sticks and set top boxes, and it is the same platform your operators may already be shipping to subscribers. #### Built for a directional pad Focus is always visible, rows travel under the remote, and every action is reachable without a cursor. A television layout is designed separately rather than scaled up from the web, because the two are not the same problem. #### Your brand on the set Your logo, your colours and your catalogue. Nothing in the app tells a viewer which platform you built on, which is the entire point of running white label rather than reselling somebody else's name. #### Published, then maintained Vodlix builds and publishes the app, then keeps it current as the platform moves underneath it. Android TV releases do not wait on your engineering team, because there is nothing for them to maintain. ### The Whole Catalogue, One Row at a Time Browsing on a television has to work in long straight lines, because that is what a directional pad is good at. The Android TV app gives your catalogue a spotlight view, category browsing and a full grid with sorting, so a viewer can arrive with no particular plan and still find something in a handful of presses. The rows come from the same [content lists](/features/content-lists) you arrange for the web, so merchandising the living room is not a separate job. - mx-auto ### From Poster to Playing The title page is where a decision actually gets made, so it keeps the useful things one press apart: play, the trailer, more like this, and adding it to a list for later. Ratings, running time and maturity sit above the fold rather than behind a menu. Press play and the [player](/features/customizable-video-player) picks up wherever that viewer left off on any other device, because progress belongs to the account rather than the television. - mx-auto ### Configured, Not Commissioned The app is configured rather than built to order. Branding, artwork and behaviour for Android TV are set in the admin area alongside every other platform you ship, so a change to your identity reaches the television without a development cycle attached to it. - mx-auto ### One Platform, Every Television Android TV is one of a family. The same catalogue, the same [content lists](/features/content-lists) and the same subscriber accounts drive your [Roku channel](/features/roku-tv-app), your [Samsung Tizen app](/features/samsung-tizen) and the rest of the [TV apps](/features/tv-apps), so adding a platform adds reach rather than another thing to maintain. Live channels and the [programme guide](/features/epg) arrive on the television alongside your on demand library, and whichever [monetization model](/features/ott-monetization-models) you run follows the viewer onto the big screen without being configured a second time. **Q: Which devices does the Android TV app run on?** Televisions that ship with Android TV or Google TV built in, from makers such as Sony, TCL, Philips and Hisense, along with streaming sticks and set top boxes running the same system. One app covers all of them. **Q: Is it a native app or a web page in a wrapper?** A native Android TV app, laid out for a directional pad rather than adapted from the website. Focus states, row navigation and the player are all built for the ten foot experience, which is the difference between an app people use and one they abandon. **Q: Does the app carry our branding?** Entirely. Your logo, your colours and your catalogue, with no mention of Vodlix anywhere a viewer can see. That applies on the television exactly as it does on the web and in your mobile apps. **Q: Do we have to build or maintain anything ourselves?** No. Vodlix builds the app, publishes it and keeps it current as the platform changes. There is no Android codebase for your team to own, and no release cycle for them to manage. **Q: Does content stay in sync with our other apps?** Yes. The television reads the same catalogue, the same content lists and the same subscriber accounts as the web and mobile apps, so a change made once appears everywhere rather than needing to be repeated per platform. **Q: Can viewers watch live channels on Android TV?** They can. Live channels and the electronic programme guide appear on the television alongside your on demand catalogue, so a viewer can move between a scheduled channel and a box set without leaving the app. **Q: Does our monetization model work on the television?** Yes. Subscriptions, rentals and advertising all follow the viewer onto the big screen, and entitlements are checked against the same account. Nothing needs configuring a second time for the television.