# Automated App Builds for Every Platform | Vodlix **Source:** https://vodlix.com/features/automated-app-deployment **Summary:** Set your branding once and produce iOS, Android, Android TV, Fire TV and smart TV builds from it, with your own developer accounts and versions you can see. **Publisher:** Vodlix --- ## Automated App Deployment Configure your branding once and have builds produced for every platform from it, rather than maintaining five codebases that slowly disagree. - **Feature Plan:** 2 - core-platform - back-end ## Five Apps Is Five Chances to Ship the Wrong Logo Icons, splash screens, colours and names are set once in the admin, and builds for phones, televisions and streaming sticks are produced from that same configuration rather than assembled by hand for each store. ### The Cost Is Not the First Build, It Is the Fortieth Getting an app into a store once is a project with an end. Keeping five of them current is a permanent tax, and it is the part nobody budgets for. Every platform has its own icon sizes, its own splash screen rules, its own review process and its own idea of what a launch image should be, and every time your brand changes even slightly, all of that has to be redone consistently in five places. Doing it by hand does not fail loudly. It fails quietly, as the Android app carrying last year's logo for eight months because nobody noticed. Producing builds from one configuration removes the class of problem rather than the instance of it. #### Branding in one place App icons, splash screens, colours and names live in the admin rather than in five repositories, so a rebrand is one set of changes instead of five. #### Builds per platform iOS, Android, Android TV, Fire TV and the smart television platforms are produced from the same configuration, each in the shape its store expects. #### Versions you can see Which build exists, and which one is out, stops being something somebody remembers and becomes something you can look at. ### The Part That Is Never Automatic It is worth being precise about where automation stops, because this is a category where vendors routinely overclaim. Producing a build is a mechanical problem and can be automated well. Getting it approved is not. Every store has a review process run by people with their own guidelines, and those guidelines change, particularly around payments, subscriptions and what a first time user sees before signing in. The most common rejections are about billing terms rather than anything technical, which is why in app purchases carry the renewal wording the stores require rather than wording you choose. What automation genuinely buys you is that a rejection is about your app rather than about a build you assembled wrongly at two in the morning. The app catalogue itself is covered under [apps management](/features/apps-management). ### The Real Benefit Is That They Agree With Each Other A viewer does not experience your apps separately. They see your service on a phone and then on a television, and any difference between the two reads as carelessness rather than as platform variation. Hand built apps drift, always in the same way, because a change goes into the one somebody was working on and not into the other four. Building from one configuration means the drift cannot happen, which matters far more than the time saved. It is also what makes it reasonable to change something, because a colour that requires five coordinated releases is a colour nobody changes. Where the apps themselves differ by necessity is covered under [TV apps](/features/tv-apps) and [mobile apps](/features/mobile-apps), and the look they share under [white label](/features/white-label). ### You Still Own the Stores Builds are produced for you, and the developer accounts stay yours. That distinction matters more than it first appears, because the store listing is a commercial asset. It holds your reviews, your ratings, your download history and your relationship with the platform, and none of that should sit inside a vendor account you would have to negotiate for if you ever moved. It also means the store pages are yours to write and your subscribers appear in your own reporting rather than somebody else's. The wider question of owning the brand rather than renting it is covered under [white label](/features/white-label). **Q: Which platforms can builds be produced for?** iOS and Android for phones and tablets, Android TV and Fire TV for streaming devices, and the smart television platforms, all from the same configuration rather than from separate projects that have to be kept in step. **Q: Does this get my app approved automatically?** No, and any claim otherwise is worth treating carefully. Producing a build can be automated, but every store runs a human review against its own guidelines. What automation buys is that a rejection is about your app rather than about a build assembled incorrectly. **Q: What usually causes a store rejection?** Billing terms far more often than anything technical, particularly the wording around subscriptions and renewals and what a first time user sees before signing in. In app purchases carry the renewal terms the stores require for that reason. **Q: What happens when I change my branding?** You change it once and rebuild. That is the actual point of the feature, because a change requiring five coordinated releases is a change nobody makes, which is how apps end up carrying a logo you replaced months ago. **Q: Who owns the developer accounts?** You do, and it matters. The store listing holds your reviews, ratings and download history, and it is a commercial asset you should not have to negotiate for if you ever change supplier. **Q: Can I tell which version is live?** Yes, builds and their versions are visible rather than being something somebody remembers. That is the difference between knowing your Fire TV app is two releases behind and finding out from a customer. **Q: Do all the apps look the same?** They share your branding and differ where the platform demands it, because a remote control and a touchscreen are not the same instrument. What building from one configuration prevents is unintended difference, which viewers read as carelessness. **Q: How often should I ship an update?** Often enough that a fix is never waiting on a release, which in practice means having the process be cheap rather than having a schedule. Teams that find shipping painful ship rarely, and their apps drift furthest from the web experience.