# Discount and Coupon System for OTT Platforms | Vodlix **Source:** https://vodlix.com/features/discounts-system **Summary:** Run promotions with limits built in. Fixed or percentage discounts, minimum spend, total and per user redemption caps, expiry windows and SVOD or TVOD scoping. **Publisher:** Vodlix --- ## Discounts System Run coupons and promotional pricing with full control over amount, validity and redemption limits. - **Feature Plan:** 2 - back-end - core-platform ## Discounts With the Guardrails Built In A discount code is easy to create and surprisingly easy to lose money on. Vodlix puts the limits in the same form as the offer, so a campaign has a ceiling before it is ever handed to an audience. ### The Offer Is the Easy Half Deciding to run twenty percent off takes a minute. What costs money is everything the offer does not say. How many times can it be used. By one person or by everybody who finds it on a deals site. Does it apply to a subscription, a rental, or both. Does it ever expire. Those questions get answered eventually, usually after a code has spread further than intended. Vodlix asks them at the point the code is created, which turns a promotion from something you hope goes well into something with a defined worst case. #### Fixed or percentage Take a set amount off or a share of the total, whichever suits the offer. A minimum spend can be attached so a discount only applies above a threshold you choose. #### Two separate limits Cap the total number of redemptions and cap how many times one person can use it. The two are set independently, which is what stops a single account draining a whole campaign. #### Forever or for a period A code can run open ended or inside a window you define, so a launch offer expires on its own instead of quietly surviving into next year. ### What a Code Is Allowed to Touch Restrictions decide where an offer applies. A code can be unrestricted, or limited to subscriptions, or limited to transactional purchases, which matters more than it first appears. A discount meant to convert someone onto a monthly plan should not quietly reduce the price of a new release rental, and a promotion built to shift a single film should not hand somebody a cheap year of [subscription](/features/subscriptions-system). Scoping the code to SVOD or TVOD keeps a campaign pointed at the thing it was designed to move, and keeps its cost predictable. Alongside coupons, the same area covers gift cards and discounting on transactional titles, so the ways of reducing a price sit together rather than in three unrelated corners of the platform. ### A Standing Discount for Subscribers One promotion is worth setting up permanently rather than campaign by campaign. Switch on a subscriber discount and every active subscriber automatically pays a set percentage less on transactional purchases, with no code to remember and nothing to hand out. That quietly changes the maths of your paid tier. A subscription stops being only a library and becomes a membership that makes everything else cheaper, which is a far easier thing to renew. It also nudges rental buyers toward subscribing, because the discount is visible at exactly the moment they are deciding to pay. - mx-auto ### Where Operators Actually Use This Three patterns come up repeatedly. **Acquisition**, where a first month is discounted to convert a trial audience into paying subscribers. **Winback**, where a lapsed subscriber gets a time limited code rather than a permanent price cut. And **partnerships**, where a code is handed to a publication, a sponsor or an affiliate with a redemption cap that makes the exposure worth buying without leaving the offer open ended. Whichever it is, the outcome lands in your [sales dashboard](/features/sales-dashboard) and [reports](/features/reports-and-analytics), so you can see what a campaign actually returned rather than what it was hoped to. Pair it with [gift vouchers](/features/gifts-vouchers) when the goal is a gift rather than a discount. **Q: What kinds of discount can we create?** A fixed amount off or a percentage of the total. Either can carry a minimum spend, so the discount only applies once an order passes a threshold you set. **Q: Can we limit how many times a code is used?** Yes, and in two ways at once. There is a cap on total redemptions across everybody, and a separate cap on how many times a single user can redeem it. Setting either to zero leaves it unlimited. **Q: Do codes expire?** That is your choice. A code can run forever or be valid only for a period you define, which is what stops a launch promotion surviving long after the launch. **Q: Can a code apply to subscriptions but not rentals?** Yes. Codes can be unrestricted, or restricted to SVOD, or restricted to TVOD. That keeps a campaign aimed at the thing it was built to move and keeps its cost predictable. **Q: Can subscribers get a standing discount on rentals?** Yes. A subscriber discount can be switched on so every active subscriber automatically pays a set percentage less on transactional purchases. There is no code involved, and it applies on every purchase rather than once. **Q: Is this the same thing as gift cards?** No, though they sit together. A coupon reduces a price at checkout. A gift card carries a balance somebody has paid for. Both are managed in the same area of the platform alongside discounting on transactional titles. **Q: How do we know whether a promotion worked?** Redemptions and the revenue behind them appear in your sales dashboard and reports, so a campaign can be judged on what it returned rather than on how many codes went out.