# Welcome Landing Page Builder for OTT Platforms | Vodlix **Source:** https://vodlix.com/features/welcome-landing-page **Summary:** Build the page that converts strangers into subscribers. Drag and drop hero, pricing, call to action and FAQ blocks, set your own SEO, and publish without a developer. **Publisher:** Vodlix --- Build the page people meet before they sign up, block by block, with a hero, pricing, a call to action and its own SEO, and no developer in the loop. - **Feature Plan:** 2 - front-end - core-platform ## The Page That Has to Do the Convincing Everything else on your platform is for people who already joined. A landing page has one job, which is to turn a stranger into a subscriber. Build it from blocks, publish it yourself, and change it the day the campaign changes. ### Your Catalogue Cannot Sell Itself to Somebody Who Cannot See It A streaming service spends almost all of its design effort on the experience after signing in, which is understandable and slightly backwards. The rows, the player and the recommendations only matter to people who already said yes. The page that has to do the actual convincing is the one a stranger lands on from an advert, a search result or a link a friend sent them, and on most platforms that page is whatever the developer had time for eighteen months ago. It is also the page that most needs to change, because the offer changes, the campaign changes, and the thing you are leading with in March is not the thing you led with in January. Vodlix makes it something your marketing team edits on a Tuesday afternoon rather than something they raise a ticket about. #### Built from blocks A hero, a feature grid, a pricing table, a call to action and an FAQ are ready to place, alongside headings, text, images, buttons, video and columns. Raw HTML is there for the day you need it. #### Start from a template Site templates can be previewed, customised and activated, so a new look is a decision rather than a rebuild, and you can see what you are switching to before you switch. #### SEO on the page itself A meta title and description sit beside the content with a live preview of how the result will read in search. The page that has to be found is the page that carries its own metadata. ### A Hero Is a Good First Block The builder opens on an empty canvas and tells you where to start, which is more useful than it sounds when the alternative is a blank rectangle and a menu of forty options. You pick blocks from the left and they stack down the page. Basic pieces cover headings, text, images, buttons, video, dividers and spacing. Layout gives you sections and columns. Then there are the ones that matter for a landing page specifically, a hero to lead with, a feature grid for what you offer, a pricing block, a call to action and an FAQ for the objections that come up before somebody hands over a card. Every change is saved as you go, there is an undo and a version history behind it, and Preview shows the result before Publish makes it real. The desktop, tablet and phone toggles across the top are not decoration either, because the majority of people arriving from a social advert will never see the desktop version at all. ### A Landing Page Is Not Just Another Page The layout setting is the part that turns a page into a landing page. Keep the header and footer and it behaves like the rest of your site. Choose the full page canvas instead and the navigation disappears, which is what you want when somebody has arrived from a paid advert and every link out of the page is a way to lose them. Underneath that sit the page title, the URL slug and the meta title and description, with a preview of exactly how the entry will read in a search result. Site templates work the same way at a larger scale. You can preview one, customise it and activate it when you are ready, so changing the look of the whole front end is a decision you can reverse rather than a project you commit to. General page management is covered under [pages management](/features/pages-management), the branding that runs through all of it under [white label](/features/white-label), and the wider [website](/features/website) picks up from there. - mx-auto ### The Point Is What Happens Next A landing page is only doing its job if the step after it is short. The call to action leads into signing up, and the plan somebody chooses comes from the same [subscription plans](/features/subscriptions-system) you already configured, so there is no second price list to keep in step with the first. A pricing block on the page and a plan in the platform disagreeing with each other is the sort of small mistake that quietly costs you customers, and keeping both in one system is how you avoid it. Because pages carry their own metadata and can be published in each of your languages, a campaign aimed at one market does not have to reuse the page written for another. See [multilingual](/features/multilingual) for how that works, and read what any of it achieved in [reports and analytics](/features/reports-and-analytics). **Q: Do I need a developer to build a landing page?** No. The page is assembled from blocks you pick and arrange yourself, and published from the same screen. A developer is useful when you want something the blocks do not cover, which is what the raw HTML block is for, but the ordinary case of a hero, some copy, a price and a signup button needs nobody technical at all. **Q: Can I hide the site navigation on a landing page?** Yes. A page can be set to a full page canvas rather than the usual layout with a header and footer. That matters for paid traffic, because every link out of a landing page is a chance for somebody to wander off before they have signed up. **Q: What blocks are available?** Headings, text, images, buttons, video, dividers and spacers for the basics, sections and columns for layout, and ready made hero, feature grid, pricing, call to action and FAQ sections. There is also a raw HTML block for anything you need to drop in yourself, such as a third party form or a tracking snippet. **Q: Can I see how the page will look on a phone?** Yes. The builder has desktop, tablet and phone views you can switch between while you work, and a preview before you publish. This is worth using rather than skipping, because traffic arriving from social advertising is overwhelmingly on a phone. **Q: Does the page have its own SEO settings?** It does. A meta title and description sit alongside the content with a live preview of how the page will appear in a search result, so you are writing the snippet rather than hoping something sensible gets generated. The URL slug is yours to set as well. **Q: What happens if I make a mistake?** Work is saved as you go, and there is an undo and a version history to fall back on. Publishing is a separate action from editing, so a page you are halfway through changing is not live while you think about it. **Q: Can I change the look of the whole site rather than one page?** Yes. Site templates can be previewed, customised and activated separately, so you can look at an alternative before committing and switch back if it is not right. That is a different job from building one landing page, and it is deliberately kept as a different screen. **Q: Can I run different landing pages for different campaigns?** You can build as many pages as you need, each with its own URL and its own metadata, which is how you give a search campaign and a social campaign the page each of them actually needs. Pages can also be kept as drafts until the campaign starts.