How to Optimize OTT/VOD Platforms in 2021

VOD or Video on Demand is a technology that permits creators and users to watch the content in their own way. They can watch what they want when they want instead of following a traditional broadcasting schedule. VOD platforms are allowing users and creators to bypass the traditional methods of distributing and watching video content. 

 However, Pay-Per-View (PPV) is precisely a cable-based VOD that doesn’t allow content creators access or the opportunity to benefit. That’s the main reason for continuing evolution of VOD.

How VOD is different from OTT?

Over-The-Top (OTT) media platforms are streaming services that deliver content over the internet. They are merging television and digital video to build a singular, revolving content stream. They are getting popular because of the easy access that includes an internet connection and app on an accompanying device.

OTT also bypasses the traditional delivery of the content but doesn’t include on-demand video content. With the swift obsolescence of cable-based VOD, the hybridization of VOD and OTT is continuing to grow and narrowing down their difference. Industry giants including Netflix and YouTube are the greatest example of this hybridization as they both deliver their content Over the Top and On Demand.

You can have skyrocket success with these four essential strategies that can optimize your VOD/OTT platforms:

1. Take control over your Monetization

The best opportunity VOD/OTT platforms provide to content creators is to monetize their channels. Your content needs to be monetized focused and driven. 

Though there are many platforms that are offering monetization but the truth is they are taking a major share of the revenue therefore you need to explore the kind of options that the big players are working with which includes sponsorships, syndicating, subscriptions, crowdfunding, and much more. 

With the right focus of making revenue, you can ultimately work on your goal of producing more content and you will be investing in the right direction and all the efforts are worth it.

2. Tackle your Video Syndication

Syndication is an essential part of your overall strategy. As it is one of the best ways to get your content out there. Anyway, if you are selling or licensing your material to a channel or broadcast that will ultimately give a reach means more eyes on your content which is always profitable in all aspects.

However, if you are syndicating your content to a third party but you still need to maintain YOUR brand and YOUR standards by managing the customer experience.