CMS is a core of every OTT/VOD platform that ensures the provider gets the right content in the right format. It is a system used to manage and deploy your content. It enhances and truly delivers the experience that will continue to drive engagement.
Managing the content is quite a headache if it is not organized in a systematic way. Therefore, OTT businesses focus on the solution that can increase content workflow and efficiency. To enhance the efficiency of any OTT business working globally needs a solution that can focus on the content workflow.
There should be a solution which one can peruse in the future by predicting its customers’ growth. Once you get good traffic and customers you need to extend your functions and operations of your system with the passage of time.
A good CMS always focuses on providing the user streamlined and automated workflows that should be aligned with the multi-brand strategic and technical stuff that ultimately provides a next-generation OTT platform.
The Key Points that every CMS must have:
Management of Every Content
Content of any site is the main thing that engages a user and it provides your customer delight. An OTT platform caters to different user segments that have their own desires and liking so it requires a variety of content needs to be managed. Content may include videos, images live streaming Audio and all the metadata that goes with it. All this management comes under CMS that how simply and efficiently CMS manages the data under a single interface that is user friendly and attractive. Moreover, it should also facilitate the third parties’ integrations in case of any future partnerships.
Flexibility and Extensibility
Extensibility and flexibility are also an important factor of a CMS. When your digital assets are increasing rapidly then there is a need for a system that manages hundreds of thousands of hours of content. A system that should be scalable and adaptable providing the provision of the customization in the workflow according to the need.
An OTT platform has a wide range of content that needs to be automated. The workflow should be end-to-end fully automated. All the processes like coding, encryption, and the publishing of the content should be fully automated.