Connected TV (CTV) is transforming how audiences consume video content. From smart TVs to devices like Roku, Amazon Fire TV, and Apple TV, more users than ever are watching their favorite shows, sports, and movies through CTV apps. As of 2025, CTV viewership has reached record highs, with over 250 million active users in the U.S. alone, and that number is rapidly growing worldwide.
The exciting part? You no longer need to be a developer to build and launch your own CTV app. With no-code platforms like Vodlix, anyone can enter the streaming space and start delivering content to living rooms across the globe.
Why CTV Apps Are Booming in 2025?
Over the past few years, traditional cable subscriptions have declined significantly, while OTT (Over-The-Top) and CTV platforms have exploded. The global CTV ad spend is projected to surpass $33 billion in 2025, making it a lucrative market for content creators and businesses alike.
Consumers want flexibility, on-demand access, and high-quality experiences. CTV apps offer exactly that. They're accessible on smart TVs, provide immersive viewing, and can be monetized in various ways, such as subscriptions, ads, or pay-per-view models.
If you're a content creator, brand, educator, or even a fitness coach—having a CTV app gives you the power to reach a large audience with ease.
Step 1: Plan Your Content and Audience
Before building the app, it’s essential to understand who your audience is and what content you want to offer. Do you plan to stream live events, host on-demand video tutorials, or build a niche content hub like a yoga or cooking channel?
Clearly defining your niche and target viewers helps shape the entire app experience. It impacts the design, layout, monetization strategy, and even the platforms you should prioritize (e.g., Roku, Fire TV, or Samsung Smart TV).
Step 2: Choose the Right No-Code OTT Platform
The next big decision is selecting a no-code OTT platform to build your CTV app. This is where Vodlix comes into play. Vodlix allows users to create, manage, and launch white-label CTV apps without writing a single line of code. You simply choose a template, upload your content, configure your branding, and publish.
Vodlix offers two powerful ready-to-use templates inspired by Netflix and Amazon Prime Video, giving you a professional and familiar UI/UX out of the box.
Key Features of Vodlix:
White-labeled apps under your brand
Compatibility with platforms like Roku, Fire TV, Apple TV, Android TV, and more
Built-in monetization models (SVOD, AVOD, TVOD)
DRM and watermarking for content protection
EPG support, analytics, user profiles, and more
Step 3: Customize Your CTV App
Once you select your platform, it's time to make your app truly yours. With Vodlix, you can fully customize the design, layout, and branding of your app.
This includes:
Uploading your logo and choosing brand colors
Organizing content into categories and playlists
Adding thumbnails, banners, and trailers
Creating user-friendly navigation and search
You can preview changes in real-time, ensuring that your CTV app looks and feels exactly the way you want before you go live.
Step 4: Upload and Organize Your Video Content
With your layout in place, it’s time to add your videos. Vodlix supports a wide range of formats and even provides automated encoding to ensure compatibility across all platforms.
You can also:
Schedule content for release
Tag videos with metadata for better discovery
Group content by genre, theme, or popularity
Add closed captions and subtitles
This organized approach helps users easily find and engage with your content.
Step 5: Monetize Your App
Monetization is one of the most exciting aspects of building a CTV app. Vodlix supports all major models:
SVOD (Subscription Video on Demand): Offer monthly or yearly subscriptions like Netflix.
TVOD (Transactional Video on Demand): Let users pay per video or event (great for sports or concerts).
AVOD (Ad-Supported Video on Demand): Show ads during content and earn revenue.
Hybrid: Combine subscription and ads for more flexibility.
Each model can be customized depending on your audience and content type. For instance, a yoga instructor could offer a free beginner series with ads, and premium sessions under a subscription plan.
Step 6: Test and Launch Your App
Before launching, you should test your app across all target devices to ensure a smooth user experience. Vodlix offers a staging environment for testing, so you can check playback, navigation, responsiveness, and design.
After successful testing, publish your app directly to platforms like:
Step 7: Promote Your App and Analyze Performance
Your app is live—now what? Marketing is key. Share your app link on social media, embed it on your website, run ads, and collaborate with influencers.
Vodlix includes built-in analytics to track:
These insights help you refine your content strategy and make data-driven decisions.
Market Trends to Watch in 2025
The CTV space is growing rapidly. Here are a few trends to keep an eye on:
CTV ad spending is expected to grow 15% YoY through 2025
Cord-cutting continues: Over 40 million households in the U.S. have abandoned traditional cable
CTV now drives 60% of video ad impressions across OTT platforms
More brands are launching niche CTV apps to target specific communities (fitness, education, gaming, etc.)
Why Choose Vodlix to Build Your CTV App
Vodlix is not just a platform; it's a complete ecosystem for OTT success. Whether you’re a solo creator or a large media brand, Vodlix makes it easy to go live on Smart TVs and devices around the world.
Top reasons to choose Vodlix:
No coding needed—perfect for beginners
White-label solutions with full branding control
Easy monetization options for any content type
Global reach across Roku, Fire TV, Apple TV, and more
Continuous support and upgrades
Conclusion
In 2025, launching your own CTV app is not just possible—it's easier than ever. With the rise of no-code platforms like Vodlix, anyone can create a professional, feature-rich app that delivers amazing video experiences. Whether you're a creator, coach, or business, now is the perfect time to tap into the booming CTV market.
Start today with Vodlix and take control of your streaming future.
