OTT User Experience: Designing Intuitive Interfaces for Viewers

OTT platforms need to focus on intuitive user experience with simplified navigation, personalization, and responsive design to keep viewers engaged.

By Akash

September 9th, 2023

Designing Intuitive Interfaces for Viewers

Over-the-top (OTT) platforms have revolutionized media delivery, permanently altering how we consume the media. Entertainment is readily available with on-demand content libraries, personalized recommendations, and affordable subscription models like AVOD, SVOD, and TVOD. Video-on-demand (VOD) platforms have become the go-to source for movies, TV shows, and other forms of media.

But with so many OTT platforms to choose from, it's more important than ever to create a user experience that is both intuitive and engaging. Here are some critical considerations for designing an OTT user interface that will keep viewers coming back for more:

Simplified navigation

A well-designed navigation system provides a good user experience. It makes it easy for viewers to find the content they want. Menus and categories should be logically well-organized. The search should be easy and resourceful

Personalization and recommendations

OTT platforms should use data about users' viewing habits to provide personalized recommendations. It is a great way to keep viewers entertained and help them discover new content they will enjoy.

Consistent design language

Consistent design language helps to create a unified and visually appealing user experience. It includes using the same color, typography, and layout throughout the platform.

Responsive design

In today's multi-device world, it's necessary for OTT platforms to be accessible from multiple devices. Responsive design ensures that the douser interface adapts to different screen sizes and resolutions, providing a seamless experience no matter the device.

Clear playback controls

Playback controls should be easy to understand and use. It includes buttons for pause, play, rewind, fast forward, subtitles, and multiple languages.

Streamlined registration and login

The registration and login process should be as easy as possible. OTT platforms can use social media logins or streamlined registration forms to reduce friction for new users.

Feedback and user assistance

It's important to provide the users with clear instructions on navigating the platform. It includes visual cues and notifications. OTT platforms should also offer easily accessible user assistance, such as chat support and sitemap. 

Regular updates and iteration

The digital landscape is constantly changing, and so should the user interface of an OTT platform. OTT platforms should gather user feedback and data analytics to identify the areas for improvement. This information helps to iterate and refine the user interface

By following these principles, OTT platforms can create intuitive and engaging user interfaces that will keep viewers coming back for more.

In addition to the above considerations, there are a few other trends that OTT platforms should keep in mind when designing their user interfaces.