What is BVOD? Benefits of Broadcaster Video On Demand Advertising in 2025

The way we watch TV has changed—and so has the way brands advertise. In 2025, Broadcaster Video On Demand (BVOD) is redefining how advertisers connect with engaged, premium audiences across screens. Built by traditional broadcasters and powered by digital tech, BVOD blends the credibility of television with the targeting precision of online platforms.

Broadcaster Video On Demand (BVOD) has emerged as a powerful platform, bridging the gap between traditional TV and digital streaming. With the rise of connected TVs, smart devices, and on-the-go content consumption, BVOD advertising has become a key part of the modern marketer’s playbook, especially in 2025.

In this blog, we’ll explore what BVOD is, how it differs from other video platforms, and why BVOD advertising is delivering unmatched benefits for brands and broadcasters alike.

BVOD (Broadcaster Video On Demand) refers to video content that is streamed on-demand from traditional TV broadcasters via their digital platforms. This includes catch-up services, exclusive digital-first shows, and full episodes that users can access anytime, often for free and with ads.

Unlike subscription-based services like Netflix or Disney+, BVOD platforms are generally ad-funded and directly connected to trusted TV networks. Examples of BVOD services include:

• BBC iPlayer (UK)

• 7plus, 9Now, 10 Play (Australia)

• ITVX (UK)

• Zee5, Sony LIV (India)

• My5 (UK)

• Hulu (Free tier) (US, legacy)

• MBC Shahid (MENA)

To understand BVOD’s value, let’s compare it to other common streaming models:

Key takeaway: BVOD combines the trusted environment of television with the flexibility and targeting capabilities of digital, making it ideal for advertisers who want quality audiences with high engagement.

1. Premium, Brand-Safe Environment

BVOD platforms are backed by reputable broadcasters. This ensures a trusted, brand-safe environment for advertising, free from the user-generated content concerns of platforms like YouTube. Brands get to align with professionally produced, high-quality content.

2. Highly Engaged Audiences

Audiences on BVOD are intentional viewers. They actively choose what to watch, making completion rates and viewer attention spans significantly higher than other platforms. This translates into more impactful advertising.

In 2025, average ad completion rates on BVOD platforms exceed 92%, compared to just 68% on open web video.

3. Advanced Targeting Capabilities

Modern BVOD platforms now support programmatic advertising, powered by first-party data and geolocation. Brands can target viewers based on:

• Demographics (age, gender, location)

• Viewing behavior and genre preference

• Household-level data and device usage

This ensures more relevant ads, reducing waste and improving ROI.

4. Cross-Device & Cross-Platform Reach

From smart TVs and laptops to mobile phones and tablets, BVOD reaches audiences across every screen. Advertisers can deliver campaigns seamlessly and measure performance with greater transparency.

5. Measurable ROI with Precise Analytics

With real-time analytics, impression tracking, and audience segmentation, BVOD offers insights similar to digital marketing—something traditional TV simply can’t provide. Advertisers in 2025 are leveraging this data to optimize campaigns continuously.

Programmatic BVOD is Mainstream

With programmatic ad-buying infrastructure maturing, over 60% of BVOD ads are now transacted programmatically, allowing for real-time bidding, dynamic creatives, and automated delivery.

Addressable Advertising

More broadcasters are now enabling household-level addressable advertising—letting brands tailor their ads to specific viewer segments within the same program.

Localized Content, Global Reach

International broadcasters are investing in localized BVOD platforms that serve multilingual content, expanding their ad reach beyond borders.

BVOD & Retail Media Partnerships

Some broadcasters have begun partnering with eCommerce platforms, using data-sharing to enable retail-focused BVOD ad campaigns with direct attribution.

At Vodlix, we empower broadcasters and media companies to launch, scale, and monetize BVOD platforms with our end-to-end OTT solution.

• Ad Management System: Monetize with dynamic ad insertion (DAI), server-side ad insertion (SSAI), and programmatic integrations.

• User Profiles & Segmentation: Leverage detailed analytics and behavior tracking to target your audience effectively.

• Multi-Screen Delivery: Stream across smart TVs, mobile apps, and web with a seamless experience.

• Localized Experience: Multilingual interface and subtitles to cater to regional audiences.

• Advanced Analytics: Get actionable insights on viewer behavior, ad performance, and content engagement.

Whether you’re a broadcaster launching a digital extension or a media brand expanding into VOD, Vodlix offers the tools to make BVOD work for you.

In 2025, BVOD is not just a “TV catch-up” platform—it’s a premium, measurable, and scalable advertising channel. As audiences continue to shift toward on-demand viewing, broadcasters and brands alike are realizing the immense potential of BVOD to deliver engaging experiences and tangible results.

With platforms like Vodlix, the transition to BVOD is seamless, scalable, and ready for the future.

Ready to launch or scale your BVOD platform?
Explore our OTT features or book a free demo with the Vodlix team.