Streaming Devices to Launch Your OTT App On
OTT Streaming services have generated new opportunities for content publishers and distributors as they are providing more control, more convenience, and more variety of streaming. That is why people are shifting from traditional TV to OTT streaming.
OTT or Over the Top, uses a technology to deliver the highest quality video and audio content from a single central managing dashboard to multiple streaming devices via the Internet. They offer multiple services that includes:
– Video hosting
– Live streaming
– Website development
– App development
Entertainment and media companies are launching OTT apps on the best streaming devices. It is categorically important to decide on the right streaming device that can open the door to the immense potential of an untapped and highly relevant audience. It is a strategic move to launch an app on multiple devices that can maximize revenue and chances of success without investing time and money in building, testing and launching an app that can deliver no dividend. You can analyse the market and make an informed decision regarding rolling out of your platform. So, without further ado, let us begin with the main apps to choose to launch.
- Amazon Fire TV
- Apple TV
- Android TV
- Xbox One
Roku is the top licensed and pioneer of TV streaming.
Active Users: 36.9 million
Devices Sold: 41 million
Existing Apps/Channels: over 5,000 channels.
Streaming hours: 40.3 billion hours of content
Product range: Roku Players, Roku Streaming Sticks and Roku TVs.
Supported Countries: 20 countries, with the vast majority of devices sold in the United States/Canada, and a smaller presence in the United Kingdom, France, Ireland, Mexico, Brazil and other Latin American countries.
Price/affordability: range from $29.99 to $139.99
Best for: If you launch your app on Roku, it provides immediate access to the platform having 36million monthly users. Roku is the world’s most engaged OTT audience as per average hours streamed. It is a smart option for the content provider who wants to generate revenue through advertising. It delivers highly relevant ads by proprietary targeting technology and first-party data.
Active users: 40 million active monthly users
Supported Countries: Amazon Fire TV has already tapped into over 100.
Devices sold: 30 million streaming devices
Existing apps/channels: over 7,000 apps
Product range: Fire TV Stick, Fire TV Cube, Fire TV and Fire TV Gaming Edition.
Price/affordability: Starting at $39.99 for the Fire Stick and $149.99 for Fire TVs.
Supported countries: Amazon’s Fire TV Stick (Basic Edition) is available in more than 100 countries and seven default languages including English, Spanish, Brazilian, Portuguese, French, Italian, and German.
Best for: Amazon Fire TV is an optimum choice for content publishers who want to tap into the household entertainment category with a globally engaged audience. Though, Amazon Fire TV is a considerably better option for content providers looking to expand globally, or those with a niche market across multiple countries.
You need to have minor adjustments for compatibility for Amazon Fire TV if you already have an existing Android app and you are good to go.