Apple TV households spend more on subscriptions than any other living room platform. Vodlix gives you a native tvOS app to reach them, carrying your brand and your catalogue, built around the Siri Remote rather than adapted from a browser.
Apple TV will never have the install base of the cheap sticks, and that is rather the point. The households that own one already pay for several subscriptions, expect a polished app, and churn less once they commit. For a service selling a premium tier, that is the most valuable room in the house to be in. What those viewers will not forgive is an app that feels ported. Vodlix ships a native tvOS build that behaves the way Apple TV owners expect, sitting alongside the rest of your TV apps on one platform.
Focus moves the way an Apple TV owner already expects, rows respond to a swipe rather than fighting it, and nothing depends on a pointer. The layout is designed for the platform instead of stretched to fit it.
Your name on the home screen, your colours inside the app, your catalogue throughout. Nothing tells a viewer which platform you built on, which is what separates a white label service from a reseller.
Seasons, episode lists and next episode handling are treated as first class rather than bolted on, because the Apple TV audience is the one most likely to watch four in a row.
Series are where a television app either earns its keep or quietly loses people. Vodlix puts the season list on the left and the episodes beside it, each with its own still, synopsis and running time, so a viewer can see where they are in eight seasons without leaving the page. Pick an episode and the player takes over, offering the next one as the credits arrive. Progress is held against the account, so an episode started on a phone at lunchtime is waiting on the television by the evening.
The moment after something finishes is the one that decides whether a session continues or ends. Related titles arrive as a readable list rather than a wall of posters, with enough synopsis and running time for somebody to judge whether they have another hour in them. The rows behind it come from the same content lists that drive your web storefront, so what you promote in the living room is whatever you decided to promote everywhere.
Apple TV is set up in the same place as the rest of your apps rather than in a separate console. Branding and behaviour are configured there and published from there, which is why adding the platform does not add a workflow for your team to learn.
Apple TV is one member of a family that shares everything behind it. The same catalogue, the same subscriber accounts and the same content lists drive your Android TV app, your Roku channel and your Samsung Tizen app, so adding a platform adds reach rather than another codebase. Your subscriptions are recognised on the television without being set up a second time, live channels arrive with their programme guide, and Vodlix builds, publishes and maintains the app so nothing lands on your engineering team.
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