Android TV sits inside more television sets than any other smart TV system, which makes it the cheapest room in the house to reach. Vodlix gives you a native app for it, carrying your brand and your catalogue, built for a remote rather than shrunk down from a website.
People sample a service on a phone and commit to it on a television. Sessions on the big screen run several times longer than anywhere else, and the moment somebody installs your app on the set in the lounge you stop competing for attention with everything else on their handset. Android TV is the widest way into that room, because it ships inside sets from Sony, TCL, Philips and Hisense as well as on streaming sticks and set top boxes, and it is the same platform your operators may already be shipping to subscribers.
Focus is always visible, rows travel under the remote, and every action is reachable without a cursor. A television layout is designed separately rather than scaled up from the web, because the two are not the same problem.
Your logo, your colours and your catalogue. Nothing in the app tells a viewer which platform you built on, which is the entire point of running white label rather than reselling somebody else's name.
Vodlix builds and publishes the app, then keeps it current as the platform moves underneath it. Android TV releases do not wait on your engineering team, because there is nothing for them to maintain.
Browsing on a television has to work in long straight lines, because that is what a directional pad is good at. The Android TV app gives your catalogue a spotlight view, category browsing and a full grid with sorting, so a viewer can arrive with no particular plan and still find something in a handful of presses. The rows come from the same content lists you arrange for the web, so merchandising the living room is not a separate job.
The title page is where a decision actually gets made, so it keeps the useful things one press apart: play, the trailer, more like this, and adding it to a list for later. Ratings, running time and maturity sit above the fold rather than behind a menu. Press play and the player picks up wherever that viewer left off on any other device, because progress belongs to the account rather than the television.
The app is configured rather than built to order. Branding, artwork and behaviour for Android TV are set in the admin area alongside every other platform you ship, so a change to your identity reaches the television without a development cycle attached to it.
Android TV is one of a family. The same catalogue, the same content lists and the same subscriber accounts drive your Roku channel, your Samsung Tizen app and the rest of the TV apps, so adding a platform adds reach rather than another thing to maintain. Live channels and the programme guide arrive on the television alongside your on demand library, and whichever monetization model you run follows the viewer onto the big screen without being configured a second time.
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