A Genre Row Is for Browsing. A Bouquet Is for Selling.

Content bundles group titles or channels into a set with a commercial meaning rather than an editorial one, so access is granted to the group instead of being decided one title at a time.

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A Genre Row Is for Browsing. A Bouquet Is for Selling.

The Grouping That Decides Money, Not the One That Decides Layout

Catalogues get grouped in two completely different ways and confusing them causes a lot of avoidable work. Editorial grouping is about presentation, the thriller row and the staff picks shelf, and it exists so people can find things. Commercial grouping is about entitlement, the sports pack and the premium channels, and it exists so people can buy things. Those two rarely line up, because what belongs together on a shelf and what belongs together on an invoice are answers to different questions. Trying to make one structure do both is how operators end up granting access title by title, which works until the catalogue grows and then becomes unmaintainable. A bundle is the commercial grouping, kept deliberately separate from the editorial one.


Vodlix Content Bundles and Bouquests
A set, not a list

Titles or channels grouped because they are sold together. Adding something to the bundle grants it to everybody who already holds that bundle.

Vodlix Subscriptions System
Attached to what people buy

A bundle becomes commercial when a package or a purchase points at it, which is what turns a group of content into something with a price.

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Separate from your rows

Editorial lists decide what people see and bundles decide what they can open. Keeping them apart means changing a shelf never changes what anybody can open.

The Argument Is Maintenance, Not Merchandising

Selling a group of content is possible without bundles. You can mark each title individually and it works perfectly well for a while. What breaks is the day a new season arrives and has to be granted to everybody on the sports package, or a rights deal ends and forty titles have to leave one tier without leaving another. Done title by title, that is an afternoon of careful work and a genuine chance of missing one, which a viewer will find before you do. Done as a bundle, it is one change in one place. The value is not that bundles let you sell something new, it is that they stop entitlement drifting out of step with what you actually agreed. The plans that point at bundles are covered under packages and subscriptions.


Bouquet Is the Word Television Already Uses

The term comes from broadcast and cable, where a bouquet has always meant a set of channels sold as one subscription, and it survives in IPTV because the commercial model survived. That heritage is useful, because operators coming from television already think in these terms and their rights agreements are frequently written that way. A deal is rarely for one channel, it is for a package of them with a term and a territory attached. Being able to model that directly rather than translating it into a per channel arrangement means the platform matches the paperwork, which is the thing that stops mistakes. Channels themselves are covered under live TV and the territory rules under conditional access.


Sets Can Overlap, and Usually Should

A title belonging to more than one bundle is normal rather than a problem to design around. A flagship film reasonably sits in the premium package and in a seasonal promotion at the same time, and a channel can be in both a sports pack and an everything pack. What matters is that a viewer holding either one gets access, and that removing the title from one bundle does not remove it from the other. Thinking about it as sets rather than as a hierarchy is what keeps that behaviour sensible, because hierarchies force a title to have one home and reality does not. The enforcement of who holds what happens at the stream, as described under conditional access.


Frequently Asked Questions

Have questions about taking advantage of this limited-time offer? Check out the FAQ for answers.

What is a content bundle?
A set of titles or channels grouped because they are sold together rather than because they belong together editorially. Access is granted to the bundle, so a viewer who holds it gets everything in it including whatever is added later.
How is this different from a content list?
A content list is editorial and decides what people see. A bundle is commercial and decides what they can open. They rarely contain the same things, because what belongs on a shelf and what belongs on an invoice are different questions.
Why not just mark titles individually?
It works until the catalogue grows. Then a new season has to be granted to everybody on a package, or a rights deal ends and forty titles have to leave one tier, and doing that title by title is slow and easy to get wrong.
Can a title be in more than one bundle?
Yes, and it usually should be. A flagship film can sit in the premium package and a seasonal promotion at once, and removing it from one leaves the other untouched. Treating bundles as sets rather than a hierarchy is what makes that work.
What does bouquet mean here?
It is the broadcast and cable term for a set of channels sold as one subscription, and it survives in IPTV because the commercial model did. Operators coming from television usually find their rights agreements are already written that way.
What happens when I add a title to a bundle?
Everybody who already holds that bundle gets it, which is the entire point. It is the difference between a new season appearing for existing subscribers automatically and somebody having to grant it to each tier by hand.
Can bundles be sold on their own?
A bundle becomes something people buy when a package or a transaction points at it. The bundle defines what is included, and the package defines the price and the billing period, which keeps the two decisions separate.
Do bundles work for live channels as well as on demand?
Yes, and channels are where the model originated. A sports pack is a set of channels sold together, which is exactly the shape a bouquet describes, and the same grouping applies to on demand titles.