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Like and Dislike Video Ratings: The Cheapest Research You Will Ever Run

A thumb rating beside Play on every title, on every screen. One tap tells you what worked.

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Like and Dislike Video Ratings: The Cheapest Research You Will Ever Run

Why Everybody Presses a Thumb

Vodlix like and dislike is a one tap thumb rating that sits beside Play on every title, on every screen. Ask viewers for a five star rating and most skip it; a thumb takes one tap and no thought, which is why the whole streaming industry moved to it. High participation is what makes the rating useful: enough viewers respond that the data reflects the audience. For OTT operators, thumb ratings are the cheapest audience research you will ever run.


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One tap

A thumb, not a five star scale.

Real signal

Feeds what each viewer sees next.

Per account

The rating follows the viewer.

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Ratings Placed Where the Decision Happens

Vodlix places the rating where the decision happens. On television it sits above Play, first under the thumb after a title finishes. On web it joins Play and Add to List on the title page. On a phone it is positioned where the thumb already rests. Putting the control at the natural point of decision is what keeps participation high. Placement is designed per device rather than copied from one layout.


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The Value Is the Signal, Not the Score

The value of Vodlix thumb ratings is the signal, not the score. Watch time tells you a title was started; a rating tells you whether it was worth finishing. Together they show which titles satisfy the audience and which merely attract clicks, which is exactly what you want to know in the next licensing negotiation. Ratings also feed what each viewer sees next, improving recommendations. The data serves both catalogue strategy and personalisation.


Ratings Consistent Across Devices

Vodlix ratings belong to the account rather than the device, so they are consistent everywhere a viewer signs in. Rate a film on the television and the effect on recommendations shows up when the app opens on the train the next morning. Account level ratings also mean the signal you collect is complete, not fragmented by device. Consistency across screens is what makes the rating data trustworthy for both viewers and operators.


Frequently Asked Questions

Have questions about taking advantage of this limited-time offer? Check out the FAQ for answers.

Why does Vodlix use a thumb rating instead of stars?
A thumb rating takes one tap and no thought, so far more viewers use it than a five star scale. High participation is what makes the Vodlix like and dislike data useful.
What are like and dislike ratings used for on Vodlix?
Vodlix uses ratings to shape what each viewer is recommended next and as a quality signal alongside watch time, showing which titles satisfied viewers rather than just attracted clicks.
Do viewers see each other's ratings on Vodlix?
No. Vodlix ratings are a private signal used for personalisation and operator analytics, not a public score, so ratings drive recommendations without influencing other viewers.
Where does the rating button appear in Vodlix apps?
The rating sits beside Play on web, above Play on TV and where the thumb naturally rests on mobile, so it is always at the point where the viewing decision happens.
Does a rating carry across devices?
Yes. Vodlix ratings belong to the account rather than the device, so a rating given on a television affects recommendations when the viewer opens the app on a phone.
Is the rating tied to the device or the account?
To the account, so somebody who rates a film on the television sees the effect when they open the app on their phone. Anything else would be confusing, because viewers do not think of themselves as having a separate relationship with each screen in the house.
How is this different from watch history?
Watch history records what happened. A rating records what somebody thought about it. A title that gets started and abandoned and a title that gets finished and loved look similar in a view count and completely different once you have sentiment beside it, which is why the two are worth reading together.
Can ratings help decide what content to acquire?
That is usually where they earn their keep. Views tell you what your marketing achieved and ratings tell you what your programming achieved, and a title that scores well on one and badly on the other needs a very different decision. Having that continuously, for every title, costs you nothing beyond switching it on.