The Shortlist Between Finding and Watching

Most of the time somebody finds something worth watching, they cannot watch it. They are on a train, or it is late, or there are twenty minutes left before dinner. Without somewhere to put that title, the interest simply evaporates, and the next time they open your service they start the search from nothing. A list fixes that at almost no cost. One press files the title away, and the next time a free evening turns up there is already a shortlist waiting rather than a blank home screen and a decision to make.

My List sits in the main navigation of your web storefront and travels into your mobile apps and TV apps unchanged. That matters more than it sounds, because the device somebody discovers on is very rarely the device they watch on. A phone in a queue is where a trailer gets noticed. A television at nine in the evening is where it gets played. The list is the thread between the two, and because it belongs to the account rather than the hardware, it survives a new phone, a reinstall and a set bought at Christmas.

When you run profiles, each person keeps their own, so a partner filing documentaries never buries somebody else's shortlist.

A list is also one of the more useful things a viewer will ever tell you. A save is a deliberate act, unlike a click, and a title sitting in thousands of lists unwatched is saying something specific: the artwork worked, the synopsis worked, and something after that did not. That might be a licence about to lapse, a badly placed paywall, or simply a film everybody intends to watch and nobody does. Your reports show which titles collect saves, and pairing that with watch history tells you which of them actually convert. Give the list its own row through content lists and returning viewers land on the shortlist they built themselves.