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Advertisements: AVOD Advertising That Pays for the Free Tier
Run sponsored placements and video ads across your catalogue, so viewers who never subscribe still fund the platform.
A Non Paying Audience Is Still an Audience
Vodlix advertisements let a non paying audience fund your platform. Many viewers enjoy your content and will never subscribe; a hard paywall loses both them and their attention. Advertising turns that attention into revenue through an ad supported tier, and one setting decides whether paying subscribers see ads at all. Video ad breaks run across your catalogue and live channels, and sponsored slots sit in your TV and mobile apps, all from the same platform as your subscriptions. For OTT operators, AVOD is how the free tier pays for itself.
Attention becomes income.
In your TV and mobile apps.
Same player, nothing to install.
Video Advertising Inside the Player
Video advertising in Vodlix plays inside the same player your viewers already use. There is no second player and nothing to install: the ad takes over the screen with its own simple controls for pause, volume, time and full screen, then hands straight back to the programme. Ads arrive as VAST tags through Google IMA, the default ad engine, or through the Vodlix VAST engine, which plays tags without the IMA SDK and gets round browser autoplay restrictions. In player advertising keeps the viewing experience consistent while opening a revenue stream from every free tier session.
Campaigns and Creatives in One Place
Every campaign lives in Ads Manager, in one table: its name, the apps it runs in, its priority, its start and end dates, its status and its impressions. Beside it, Video Creatives holds the ads you host yourself, each an MP4 with its duration, its skip setting and a click through address. A campaign can call a VAST tag from your ad server or network, or play one of your own creatives, and either can be switched on or off without touching a title. Keeping campaigns and creatives in one place is what lets a small team run advertising without a separate ad operations tool.
Plays after the viewer presses play and before your video begins. Nothing has started yet, so there is nothing for anyone to abandon, which is why pre roll completes more often than any other break. It is the usual home for a brand campaign or a house promo.
Plays part way through the programme. The viewer is already invested in what they are watching, so mid roll earns the strongest rates of the three. It suits longer titles, where a break feels like an intermission rather than an interruption.
Plays once the video has finished. Fewer viewers stay for it, so completion is the lowest of the three, but it carries the least risk of any break, because anyone who leaves has already watched the whole programme.
Clear Ad Breaks Viewers Can Trust
Vodlix is straightforward with viewers about ad breaks. Each break is clearly marked as an advertisement with the time it has left, shows its own progress bar and, on skippable ads, counts down to a Skip Ad button. Being honest about the length of a break is what stops viewers leaving during it. Clear ad presentation maintains trust with the audience, which protects both engagement and the value of your ad inventory.
Who Sees It, Where, and For How Long
A campaign is more than a file and a slot. Ads Manager sets the rules around it, and most of the revenue difference between two operators running the same inventory lives in these fields.
Placement. Ad interval decides whether the break is a pre roll, a mid roll or a post roll, and ad priority decides which campaign wins when more than one could play.
Skipping. A campaign can be skippable or not, and when it is, you set the skip time in seconds. That single number is the lever between completion rate and goodwill, and it is yours rather than a platform default.
Targeting. Schedule a campaign with start and end dates, then limit it by country, by category, by a maturity range, and by which apps it is allowed to run in, so a sponsor bought for the television is not spent on a phone.
Content targeting. Point a campaign at specific videos, live channels or series and cap impressions, which is what makes a directly sold sponsorship of one show possible rather than theoretical.
The Biggest Screen in the House
Television is where advertising still commands the highest rates, and it is also where a badly placed ad does the most damage. The sponsored slot on your TV apps sits below the hero, in the natural resting place between deciding what to watch and pressing play. It is reachable with a remote, it never blocks the content behind it, and it carries the same creative you are already running in your mobile apps. For an operator selling airtime directly, that is a living room impression with none of the production cost of a traditional spot.
One Placement, Every Screen
Sell the slot once and it renders on every app. The same sponsored placement reflows from the television into your mobile apps without a separate creative, a separate booking or a separate conversation with the advertiser. That matters commercially as much as technically, because a campaign that reaches the phone and the television as one buy is worth considerably more than two fragmented ones.
Free, Paid, or Both at Once
Advertising does not have to be your whole business model. The most durable services run more than one at a time: a free tier funded by ads that feeds a paid tier, so the catalogue does the acquisition work for you. Vodlix runs advertising alongside subscriptions and rentals on the same platform, and a single setting decides whether subscribers still see ads on ad supported titles or watch them ad free. Your reports and sales dashboard show what each model actually returns, which is the only honest way to decide how much of your catalogue should stay free. The full picture of OTT monetization covers how the three fit together.
Frequently Asked Questions
Have questions about taking advantage of this limited-time offer? Check out the FAQ for answers.