Frequently Asked Questions

Linear TV delivers ads to a broad, largely untargeted audience during scheduled commercial breaks. CTV ads are personalized and targeted based on viewer preferences and behavior, and dynamic ad insertion can serve different ads to different viewers watching the same content.

Generally yes. Linear TV slots, especially prime time or major events, are expensive, while CTV ads tend to cost less and can be more effective because of better targeting.

Linear TV primarily appeals to older audiences accustomed to scheduled programming, while CTV attracts viewers who prefer choosing what to watch on their own time across streaming services.

Linear TV binds viewers to a broadcast schedule with little control beyond changing channels. CTV puts viewers in charge — they choose the content, start it when they want, and control playback.

The provider does. Most white-label packages include end-to-end support, hosting, and regular software updates, which removes the need for your own dedicated technical team.

Yes. Most white-label solutions run on robust, scalable cloud infrastructure designed to absorb growth seamlessly, whereas scaling a DIY platform requires ongoing investment in servers and traffic management.

Long development timelines can cost you market relevance, ongoing maintenance and security updates add permanent costs, and traffic surges during premieres can cause downtime without scalable infrastructure.

An EPG is a digital interface that gives viewers detailed information about television programming, typically displayed as a grid with channels on one axis and time slots on the other. It helps users browse schedules and discover what to watch.

Modern EPGs include search and filter options, personalized recommendations based on viewing habits, reminders and alerts for upcoming shows, interactive elements like watchlists and recordings, and multi-device compatibility.

For viewers, EPGs make content discovery organized and intuitive. For providers, they increase engagement through program details and reminders, create advertising opportunities, and integrate with services like DVR recording.

Yes. EPGs can be integrated with DVRs so users schedule recordings directly from the guide, and they can also support catch-up features for programs that already aired.

Streaming EPGs go beyond linear listings: they integrate VOD libraries, include live channel schedules, offer catch-up TV for missed programs, and sync preferences across devices for a consistent experience.

The main challenges are keeping program data accurate and up to date, and designing an intuitive interface that does not overwhelm users. Platforms like Vodlix help operators implement EPGs without building this infrastructure themselves.

The core building blocks are a content management system, digital rights management, secure payment processing, a cloud-based digital library, multi-device synchronization, and entitlement management.

DRM encrypts video files so only authorized users and devices can access purchases, protecting premium content from piracy. Done well, it works invisibly in the background and actually increases customer trust.

Yes. Many successful platforms run hybrid monetization, offering a subscription library while selling exclusive films, courses, or special releases as permanent purchases alongside rentals or ads.

A camera, an encoder connected to it, and a live stream video host where you create an event or channel and generate the embed code for your site.

Yes. Embedding streams on your own site opens monetization opportunities while keeping the audience within your web presence.

Embedded players show live content in real time on your own pages, so viewers engage without leaving your site, which improves user experience and keeps traffic with you.

H.264, HEVC (H.265), and AV1 are the most efficient and widely supported options.