Frequently Asked Questions

Yes. Broadcasters can extend their linear TV services by offering catch-up content, exclusive digital shows, apps & websites, integrate ad-insertion technology, and leverage their content library. Vodlix, for example, supports BVOD-ready infrastructure for broadcasters.

Some of the emerging trends include:

• Programmatic BVOD buying (real-time bidding, private marketplaces).

• Addressable advertising (ads tailored at household or device level).

• Localised content and global expansion from broadcasters.

• Partnerships (e.g. retail media, data clean rooms) to improve targeting and reach.

Because BVOD content originates from established broadcasters (with editorial oversight, licensing requirements, regulated programming), advertisers using BVOD can avoid many of the risks associated with user-generated content platforms (misinformation, inappropriate content) and ensure their ads appear in a quality, trusted environment.

As viewership shifts from linear TV to on-demand streaming, BVOD offers a way to combine the credibility and audience loyalty of traditional broadcasters with the flexibility, targeting, and analytics of digital platforms. It helps broadcasters retain relevance and helps advertisers reach engaged audiences more effectively.

Catch-up TV is an IPTV feature that lets viewers watch programs that have already been broadcast on live TV, so they can catch up on shows or movies they missed without scheduling anything in advance.

The IPTV provider records live channels in real time and stores the content on a central server. Once a show has aired, it appears in the catch-up library for a limited window, where viewers can browse, select, and stream it on demand.

A DVR requires you to pre-schedule recordings and often needs dedicated hardware, while catch-up TV automatically stores all broadcasts on the provider's servers. All you need is an internet connection and a compatible device.

The availability window varies by provider, but aired content typically remains accessible for 7 to 30 days after the original broadcast.

Setup is straightforward: subscribe to an IPTV service that offers catch-up, install the provider's app on your device, log in, and browse the catch-up section to start watching.

Viewers get flexible, on-their-own-terms viewing with pause, rewind, and fast-forward controls, no pre-scheduling, and no extra hardware — just an internet connection and a supported device.

Catch-up TV improves audience retention by letting viewers watch programs after they air, extending the life of each broadcast and keeping audiences engaged with the channel's content.

Because IPTV is internet-based, catch-up TV works on a wide range of devices including smart TVs, laptops, tablets, and smartphones, so viewers can watch on the go.

The main limitation is the availability window — programs expire after a set period, often 7 to 30 days. Content rights can also keep certain channels or shows out of the catch-up library.

Well-known services with catch-up functionality include Vodlix, BBC iPlayer, Hulu, and Sky Go, each offering previously aired programming on demand.

Content is captured by devices like cameras and microphones, sent to a live video encoder, transmitted to a video hosting platform via RTMP, and then delivered through HLS ingest to an HTML5 video player. The process depends on an HLS encoder and a powerful video hosting platform.

Yes. According to the Video Streaming Latency Report, 45% of broadcasters use HLS, compared with 33% for RTMP and only 7% for MPEG-DASH, making HLS the most up-to-date and widely used media streaming protocol.

IPTV stands for Internet Protocol Television. It delivers TV channels and on-demand content over the internet instead of traditional cable or satellite connections.

Middleware organizes the content library, authenticates users, processes billing, generates the program guide, ensures device compatibility, and lets providers brand the experience.

It processes subscription payments, generates invoices, and manages renewals so users experience uninterrupted service and can easily subscribe, renew, or cancel.

The EPG, or Electronic Program Guide, is the TV-guide-style listing for IPTV. Middleware generates and maintains it with up-to-date program schedules, descriptions, and channel listings.