Frequently Asked Questions

Not necessarily. Platforms like Vodlix provide customizable templates and ready-made mobile and TV app solutions, so you can launch without deep engineering resources.

Use social media, content marketing, influencer partnerships, and targeted advertising, highlighting the unique features or content available only on your app.

Gather user feedback and iterate: regular updates based on what users tell you keep the app relevant and improve satisfaction.

Linear TV is traditional television delivered over cable, satellite, or over-the-air signals on a fixed schedule, while CTV (Connected TV) is any television that connects to the internet to stream content on demand.

CTV includes smart TVs and any television connected to the internet through a streaming device, giving viewers access to streaming apps and services directly on the big screen.

Linear TV relies on pre-set schedules and real-time broadcasting — viewers watch at a specific time or miss the show. CTV offers on-demand access to a wide variety of content across multiple streaming services, with no reliance on schedules.

Linear TV delivers ads to a broad, largely untargeted audience during scheduled commercial breaks. CTV ads are personalized and targeted based on viewer preferences and behavior, and dynamic ad insertion can serve different ads to different viewers watching the same content.

Generally yes. Linear TV slots, especially prime time or major events, are expensive, while CTV ads tend to cost less and can be more effective because of better targeting.

Linear TV primarily appeals to older audiences accustomed to scheduled programming, while CTV attracts viewers who prefer choosing what to watch on their own time across streaming services.

CTV provides far more detailed measurement and analytics on viewer behavior than linear TV, which relies on broad ratings. That data advantage lets advertisers and content owners optimize campaigns and content decisions.

Linear TV excels at real-time broadcasting, which makes it the go-to option for live events such as sports, award shows, and breaking news, where mass simultaneous reach matters.

Linear TV binds viewers to a broadcast schedule with little control beyond changing channels. CTV puts viewers in charge — they choose the content, start it when they want, and control playback.

It depends on the audience and goals: linear TV still delivers mass reach for live programming, but CTV offers targeting, analytics, and on-demand flexibility that align with where viewing habits are heading. Many strategies combine both.

An EPG is a digital interface that gives viewers detailed information about television programming, typically displayed as a grid with channels on one axis and time slots on the other. It helps users browse schedules and discover what to watch.

EPGs work in three stages: content providers supply program metadata such as titles, descriptions, genres, and broadcast times; that data is processed into a structured schedule; and it is then presented in an interactive, user-friendly interface.

Yes. EPGs can be integrated with DVRs so users schedule recordings directly from the guide, and they can also support catch-up features for programs that already aired.

Yes. EPGs offer prime real estate for targeted advertising — ads can be placed within the guide itself or interspersed between program listings, creating an additional revenue stream.

The main challenges are keeping program data accurate and up to date, and designing an intuitive interface that does not overwhelm users. Platforms like Vodlix help operators implement EPGs without building this infrastructure themselves.

Emerging trends include AI and machine learning for deeper personalization, voice-activated search and control, richer interactivity such as social integration, augmented reality overlays, and blockchain for securing program metadata.

Choose a streaming platform, generate its embed code, paste the code into your site's HTML where the player should appear, preview to confirm it works, and then go live.