Frequently Asked Questions

A growing, tightly integrated Roku ecosystem means a larger and more engaged audience for streaming channels distributed on the platform.

Video helps SaaS companies explain complex products faster. It improves product understanding, supports lead generation, increases demo conversions, improves onboarding, reduces support friction, and helps customers adopt features more effectively.

It depends on the goal. Awareness videos should usually be short, around 30 to 90 seconds. Product demos can be 3 to 8 minutes. Onboarding and training videos can be longer if they solve a specific user problem.

SaaS companies can use webinars, gated video guides, product demos, educational video series, personalized outreach videos, and video landing pages to capture and qualify leads.

Yes. You sign up for the Samsung Developer Program and register your app there, which gives you access to the tools and resources needed to build and submit it.

Run functional testing with the Tizen Emulator across different Samsung TV models, usability testing with real users to check navigation, and performance testing to catch lag or slowdowns on various TVs.

Tizen apps are typically built with web technologies — HTML5, CSS, and JavaScript. Non-developers can lean on Tizen Studio templates or no-code app builders instead of writing code from scratch.

Samsung TV Plus is Samsung’s free ad-supported streaming service offering live channels and on-demand content on compatible devices.

Live TV channels, on-demand shows, movie titles, and curated playlists, offerings vary by region.

Yes, to some extent. Users can browse channel categories, favorite certain channels, and receive recommendations. But the core lineup is curated by Samsung and ad partners.

No, availability varies by country or region. Some countries don’t have access yet. Samsung keeps expanding, but it’s best to check if it’s supported in your area.

Yes, Samsung TV Plus can be part of your distribution strategy. If your content fits ad-supported FAST/linear model, getting your channel or shows included there gives you exposure on smart TVs without requiring users to install anything.

Prioritize planning and stress testing before major broadcasts, simulating high-traffic scenarios to find bottlenecks and weak points. Consider a content delivery network specifically designed for live events to keep the stream uninterrupted.

Redundancy for critical components like databases and servers minimizes downtime when failures occur. A tested disaster recovery plan ensures service continuity even during high-traffic incidents.

Scatter TV is an ad-buying model where networks sell leftover commercial inventory on a short-term basis, typically much closer to the air date of the programming, rather than in bulk months in advance.

After the upfront season ends, unsold ad slots become scatter inventory. Advertisers monitor viewership trends, then buy those slots on short notice — usually at higher prices — to place ads against programming that is performing well.

Because scatter slots are sold close to the air date and inventory is limited, prices carry a premium that rises with demand and the popularity of the programming.

Scatter offers flexibility and agility: brands can respond to current viewership data, avoid long-term commitments, target more precisely using recent audience insights, and launch campaigns on a short lead time.

The main risks are higher costs than upfront buys, limited availability since scatter is leftover inventory, and fierce competition for premium slots around popular shows, sports, and live events.

No. Unlike upfront buying, which locks brands in months ahead, scatter lets advertisers purchase ad space without long-term contracts, keeping budgets flexible.