Frequently Asked Questions

You can generate revenue through TVOD by providing individual content and charging users for per video streaming content instead of the entire package.

Subscription Video on Demand (SVOD) is a monetization model where users pay a recurring fee for access to a platform's content.

Vodlix supports SRT and VTT captions formats. SRT is the most commonly used format and is easily customizable.

Roku lets developers publish channels through its Developer Dashboard after certification testing. Check Roku's current developer terms for any fees or revenue share before you budget. In practice, the real cost of a Roku channel is not the listing: it is building the app in BrightScript, passing certification and keeping it updated as Roku changes its requirements.

Yes. Roku Pay lets viewers buy subscriptions and one-time purchases inside the channel, billed through their Roku account. You can also use your own billing and let viewers link their account on the TV, with on-device sign-in or a code entered on another screen. Many publishers support both, so a viewer can pay where they already have an account.

It depends on your app and on Roku's queue. Roku runs static analysis and app behavior tests, plus extra testing for apps with sign-in, and a failed test means rework and resubmission. On Vodlix, the app is built automatically and the only wait is the store review by Apple, Google and Roku, which typically takes one to three weeks.

On a custom build, yes. Someone has to update the BrightScript code when Roku changes its certification criteria, test each release on several devices and fix problems after OS updates. On a template builder or a white-label platform, that work sits with the provider, so check in writing that it is included in the fee you pay.

The useful question is not which one is cheaper but how many builds you pay for. A Roku channel is written in Roku's own BrightScript language, so its code does not carry over to Fire TV or other TV platforms. If your viewers use both, building once on a platform that covers several TV stores avoids paying for each app separately.

Reach. A viewer watches through whichever platform their TV or streaming stick runs, and a smart TV app on another system does not appear on Roku. If part of your audience watches through Roku, a Roku channel is how you reach them on the big screen, alongside your apps for Apple TV, Android TV, Fire TV, LG and Samsung.

As of October 2026, the Roku app comes with the Vodlix Enterprise plan at $3,850 a month or $38,500 a year. Enterprise also includes Apple TV, Android TV and Fire TV apps, web, iOS and Android, and the Roku Ad Framework. The Roku app is not included in the Launch, Grow, Scale, Professional or Business plans.