Frequently Asked Questions

With a pre-built OTT solution, you can launch in a few weeks. Custom development may take 6–12 months, depending on complexity.

Using a ready-made OTT platform (like Vodlix) saves time and money, especially for startups or those testing the market. Custom builds offer more control but require significant investment and time.

Use strategies like:

• SEO & content marketing

• Social media campaigns

• Influencer partnerships

• Free trials or freemium tiers

• In-app promotions and push notifications

If you use an OTT provider, they typically handle encoding, CDN integration, and delivery. Otherwise, you’ll need third-party services like AWS MediaConvert, Cloudflare, or Akamai.

Yes, if you're using an AVOD or hybrid model. You can integrate ad servers, such as Google Ad Manager or use server-side ad insertion (SSAI) for seamless ad delivery.

Netflix is testing a feature that restricts password sharing so only authorized users can watch. Selected users see an on-screen prompt asking them to sign up for their own account if they do not live with the subscriber.

The prompt tells viewers that if they do not live with the account owner they need their own account to keep watching. They can verify with a code sent by text or email, join with their own account, or delay verification.

It is estimated that around 33% of Netflix users share their password with at least one other person, meaning roughly a third of accounts are shared.

The test is framed around account security at a time when viewership has skyrocketed, with Netflix reaching 200 million users while facing intense competition. Shared accounts represent lost potential revenue as growth pressure increases.

In 2016 co-founder Reed Hastings said password sharing among family was something the company had to learn to live with. In 2019 chief product officer Greg Peters said Netflix was looking at the issue but had no big plans to announce.

Netflix plans are priced by simultaneous screens: Basic at $8.99 for one screen, Standard at $13.99 for two, and Premium at $17.99 for four. Multi-screen plans make it easy and economical for peers to share one subscription.

At the time of the test, Netflix had not yet decided whether to roll the feature out across its whole network. It was applied only to selected users as an experiment.

Netflix faces increasing global competition from Amazon's Prime Video, Disney+, Comcast's Peacock, AT&T's HBO Max, and ViacomCBS's Paramount+, which puts pressure on subscriber growth and revenue.

Every shared credential is a viewer who is not paying for their own subscription, which erodes revenue as market competition intensifies. That is why providers weigh enforcement measures against subscriber growth and customer satisfaction.

Common approaches include per-plan screen limits, device restrictions, and identity verification prompts like the codes Netflix tested. White-label platforms such as Vodlix include access-control and account-management tools for the same purpose.

Yes. With Vodlix’s no-code OTT platform, you can launch a fully branded drama app without writing a single line of code.

Your app should have a content hub, smooth video playback, subscriptions or pay-per-view, notifications, user profiles, and analytics. Vodlix provides all of these out of the box.

Vodlix protects your content with multi-DRM, tokenized playback, geo-blocking, and forensic watermarking — ensuring piracy protection and compliance.

Vodlix supports multiple monetization models including subscriptions, ad-supported streaming (AVOD), pay-per-view (TVOD), and hybrid options.

Vodlix enables you to launch in weeks instead of months, thanks to its ready-to-use infrastructure, CMS, and app builder. You can have your platform built in no time.