Frequently Asked Questions

SSAI receives a playback request, identifies an advertising opportunity, obtains suitable advertising, and creates a stream or manifest containing the required content and ad segments.

SCTE-35 is commonly used to signal advertising opportunities and splice points in live and linear video streams, including FAST channels.

Yes. SSAI can dynamically insert pre-roll, mid-roll, post-roll, and ad pods into on-demand content.

Yes. SSAI is particularly useful for FAST because it can replace advertising opportunities within continuous linear channels while allowing advertising to be personalized.

Yes. SSAI can create session-specific advertising experiences, allowing viewers watching the same content to receive different advertisements.

The platform can use fallback options such as house ads, promotional content, slate, filler, or a shortened break, depending on its architecture.

SSAI performs the primary ad insertion on the server, while CSAI relies on the client-side player to request and manage advertisements.

SSAI can make some forms of ad blocking more difficult because advertisements are integrated into the streaming workflow. However, it is not a complete solution to every type of ad blocking.

The main challenges include ad decision latency, break-duration mismatches, media compatibility, inaccurate signaling, tracking differences, and scaling the infrastructure for large audiences.

Yes. Instead of building everything yourself, you can launch on a platform that already offers the features of famous VOD and OTT services, benchmarked directly against Netflix and Hotstar.

Rather than spending months or years creating custom-made solutions and add-ons, ready-to-go, best-practice-driven solutions let you fast-track your digital project and achieve results in a fraction of the time.

The features of leading VOD and OTT platforms were studied in detail and compiled into a comparison chart, focusing on both Netflix and Hotstar, so your feature set can be matched against the market leaders.

No. With a ready-made solution, implementation professionals work in close coordination with your internal team, so you avoid building custom software and add-ons for your industry or line of business.

The engagement is client-centric: implementation professionals coordinate with your internal team, team leads liaise frequently with your project owners, and top management interfaces with yours as needed.

By streamlining OTT operations so you are not paying for resources you do not need, while tuning the resources you do use to deliver peak performance.

Custom builds can take months or years to address requirements specific to your industry. Principal-certified, best-practice-driven solutions deliver results in a fraction of the time.

Vodlix provides all the features you need to start your own OTT service, based on a detailed feature comparison with Netflix and Hotstar, and applies decades of experience to streamline your operations.

Businesses and content owners who want a Netflix- or Hotstar-style service of their own, without the time and cost of custom development, are the natural fit for this approach.

Expect close ongoing coordination: the provider's implementation team works alongside yours, team leads stay in frequent contact with your project owners, and top management stays engaged as needed.

OTT streaming benchmarks are standard performance metrics used to evaluate a streaming platform's success. They include business KPIs such as subscriber growth, churn rate, engagement, and revenue, along with technical metrics like startup time, buffering rate, and playback quality.