Frequently Asked Questions

Not necessarily. Platforms like Vodlix provide customizable templates and ready-made mobile and TV app solutions, so you can launch without deep engineering resources.

Use social media, content marketing, influencer partnerships, and targeted advertising, highlighting the unique features or content available only on your app.

Gather user feedback and iterate: regular updates based on what users tell you keep the app relevant and improve satisfaction.

The biggest risk is platform lock-in, where migrating your content, users, and data becomes difficult as you grow.

Not always. They are better for scaling businesses, but not ideal for beginners due to cost and complexity.

Yes, but it requires planning. Migration can be complex, so it’s better to prepare early.

Custom platforms are generally more cost-effective at scale because they eliminate revenue share and platform dependency.

Start with an all-in-one platform to validate your idea, then transition to a custom or hybrid solution as you grow.

OTT platforms are streaming services that deliver content over the internet, while VOD is about on-demand access to that content. The two are increasingly hybridized, with giants like Netflix and YouTube delivering content both over the top and on demand.

Yes. OTT is a subset of the overall VOD category, distinguished by delivery over the internet rather than through a traditional cable or satellite operator.

SVOD stands for subscription video on demand, where users pay a recurring fee for unlimited access to a content library until they unsubscribe. Netflix is the best-known example of an SVOD service.

TVOD, or transactional video on demand, is usually free to sign up for but charges viewers per piece of content they watch, such as renting or buying a movie. It is common for films, series, sports, and live events, with iTunes being a typical example.

Yes. Many services run mixed models, for example charging a monthly fee for access to part of the catalog while applying extra pay-per-view fees for premium content such as a live sports event.

It depends on your content and audience: SVOD suits large libraries with returning viewers, AVOD suits reaching a mass audience for free, and TVOD suits premium or one-off content. Hybrid combinations of these models are also common.

Both terms describe on-demand video, so they can seem interchangeable, but they are not the same thing. VOD also includes on-demand services delivered through cable networks, while OTT specifically means internet delivery without a pay-TV subscription.

Netflix is the classic SVOD example, YouTube is the best-known AVOD service, and iTunes is a common TVOD example where users pay per title.

White-label platforms such as Vodlix let you launch a branded streaming service with SVOD, AVOD, and TVOD monetization built in, and you can consult their experts to match a revenue model to your content.

Linear TV is traditional television delivered over cable, satellite, or over-the-air signals on a fixed schedule, while CTV (Connected TV) is any television that connects to the internet to stream content on demand.

CTV includes smart TVs and any television connected to the internet through a streaming device, giving viewers access to streaming apps and services directly on the big screen.

Linear TV relies on pre-set schedules and real-time broadcasting — viewers watch at a specific time or miss the show. CTV offers on-demand access to a wide variety of content across multiple streaming services, with no reliance on schedules.