Frequently Asked Questions
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Most Recent Questions
How do EPGs benefit viewers and content providers?
For viewers, EPGs make content discovery organized and intuitive. For providers, they increase engagement through program details and reminders, create advertising opportunities, and integrate with services like DVR recording.
General
Can an EPG work with a DVR?
Yes. EPGs can be integrated with DVRs so users schedule recordings directly from the guide, and they can also support catch-up features for programs that already aired.
General, Live Streaming
How are EPGs used in streaming services?
Streaming EPGs go beyond linear listings: they integrate VOD libraries, include live channel schedules, offer catch-up TV for missed programs, and sync preferences across devices for a consistent experience.
General
Can an EPG be used for advertising?
Yes. EPGs offer prime real estate for targeted advertising — ads can be placed within the guide itself or interspersed between program listings, creating an additional revenue stream.
Sales & Marketing, Live Streaming
Do EPGs work across different devices?
Yes. Modern EPGs are designed to work seamlessly on TVs, smartphones, tablets, and computers, with cross-platform syncing so settings and preferences follow the viewer.
OTT Apps
What are the challenges of implementing an EPG?
The main challenges are keeping program data accurate and up to date, and designing an intuitive interface that does not overwhelm users. Platforms like Vodlix help operators implement EPGs without building this infrastructure themselves.
General, Live Streaming
What future trends are shaping EPG technology?
Emerging trends include AI and machine learning for deeper personalization, voice-activated search and control, richer interactivity such as social integration, augmented reality overlays, and blockchain for securing program metadata.
Sales & Marketing, Live Streaming
What is Electronic Sell-Through (EST)?
EST is a digital commerce model where customers purchase digital content, such as movies, concerts, or courses, for long-term or perpetual access instead of renting it or subscribing. Purchases are added to a cloud-based digital library tied to the customer's account.
Sales & Marketing
How is EST different from renting or TVOD?
Both involve one-time payments, but rentals expire after a limited window while EST grants lasting access. EST serves customers who want to keep and revisit content, and it typically earns more revenue per transaction than rentals.
Sales & Marketing
Do customers actually own the content they buy?
Customers purchase a license to access the content, not the copyright itself. Ownership still needs to feel permanent, which is why clear licensing policies and reliable technology are essential.
Sales & Marketing
Why is digital ownership growing in 2026?
Subscription fatigue is rising as households juggle multiple monthly services, while premium releases, sports, concerts, and courses remain highly valued. EST offers flexibility without another recurring bill.
Sales & Marketing
What components does an EST platform need?
The core building blocks are a content management system, digital rights management, secure payment processing, a cloud-based digital library, multi-device synchronization, and entitlement management.
General
Why is DRM important for an EST platform?
DRM encrypts video files so only authorized users and devices can access purchases, protecting premium content from piracy. Done well, it works invisibly in the background and actually increases customer trust.
General, Security & DRM
Can customers watch purchased content offline?
Yes, and offline playback matters for travelers and areas with unreliable internet. Downloads should stay protected through DRM and device authentication to prevent unauthorized sharing.
Sales & Marketing
What pricing strategies work for EST?
Common approaches include value-based pricing tied to perceived value, tiered options such as standard versus premium editions, and seasonal promotions that lift conversions without permanently discounting.
OTT Apps
Can EST be combined with subscriptions and other models?
Yes. Many successful platforms run hybrid monetization, offering a subscription library while selling exclusive films, courses, or special releases as permanent purchases alongside rentals or ads.
General, Monetization
What kinds of content sell well through EST?
Blockbuster films, concerts, documentaries, educational courses, and training content all perform well. Any business producing premium video can use digital ownership, not just Hollywood studios.
Sales & Marketing
How do I embed a live stream on my website?
Choose a streaming platform, generate its embed code, paste the code into your site's HTML where the player should appear, preview to confirm it works, and then go live.
Video Platform, Live Streaming
Should I use an iFrame or JavaScript embed code?
JavaScript is generally recommended for most sites, while iFrame is the better fit for WordPress. Ideally choose a platform that offers both for maximum compatibility.
Video Platform, Live Streaming
What are the benefits of embedding live streams on my site?
Monetization opportunities, higher viewer engagement, a centralized home for all your videos, and viewers who stay on your site instead of navigating away to watch.
Video Platform, Live Streaming
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