Frequently Asked Questions

Linear TV delivers ads to a broad, largely untargeted audience during scheduled commercial breaks. CTV ads are personalized and targeted based on viewer preferences and behavior, and dynamic ad insertion can serve different ads to different viewers watching the same content.

Generally yes. Linear TV slots, especially prime time or major events, are expensive, while CTV ads tend to cost less and can be more effective because of better targeting.

Linear TV primarily appeals to older audiences accustomed to scheduled programming, while CTV attracts viewers who prefer choosing what to watch on their own time across streaming services.

CTV provides far more detailed measurement and analytics on viewer behavior than linear TV, which relies on broad ratings. That data advantage lets advertisers and content owners optimize campaigns and content decisions.

Linear TV excels at real-time broadcasting, which makes it the go-to option for live events such as sports, award shows, and breaking news, where mass simultaneous reach matters.

Linear TV binds viewers to a broadcast schedule with little control beyond changing channels. CTV puts viewers in charge — they choose the content, start it when they want, and control playback.

It depends on the audience and goals: linear TV still delivers mass reach for live programming, but CTV offers targeting, analytics, and on-demand flexibility that align with where viewing habits are heading. Many strategies combine both.

A DIY platform is built from the ground up by your own developers, giving complete control over every feature. A white-label platform is a ready-made solution you customize with your branding, skipping the development process entirely.

Upfront costs are high because you need developers, designers, QA experts, hardware, and third-party software. A startup can easily spend $100,000 or more before launch and may not see a return for years.

White-label solutions drastically cut launch time, with many providers enabling a branded platform launch in as little as a few weeks. Building from scratch typically takes months and often more than a year.

DIY wins on deep customization since you can build any feature or bespoke design you want. White-label platforms offer solid branding and layout options but are bound by the limits of the provider's technology.

The provider does. Most white-label packages include end-to-end support, hosting, and regular software updates, which removes the need for your own dedicated technical team.

Yes. Most white-label solutions run on robust, scalable cloud infrastructure designed to absorb growth seamlessly, whereas scaling a DIY platform requires ongoing investment in servers and traffic management.

DIY makes sense when you have significant capital, a technical team, and a need for unique features or a strong differentiator, such as a niche service with very specific audience requirements.

Choose white-label if you're cost-conscious, want to launch quickly, lack an in-house technical team, or expect rapid scaling without wanting to manage infrastructure yourself.

Long development timelines can cost you market relevance, ongoing maintenance and security updates add permanent costs, and traffic surges during premieres can cause downtime without scalable infrastructure.

Vodlix specializes in white-label OTT solutions for businesses of all sizes, providing the tools and features to launch a branded streaming service without building or maintaining the technology yourself.

An EPG is a digital interface that gives viewers detailed information about television programming, typically displayed as a grid with channels on one axis and time slots on the other. It helps users browse schedules and discover what to watch.

EPGs work in three stages: content providers supply program metadata such as titles, descriptions, genres, and broadcast times; that data is processed into a structured schedule; and it is then presented in an interactive, user-friendly interface.

Modern EPGs include search and filter options, personalized recommendations based on viewing habits, reminders and alerts for upcoming shows, interactive elements like watchlists and recordings, and multi-device compatibility.